SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 26, 2021
BOA Nutrition And Super League Triathlon Announce Multi-Year Partnership
Super League Triathlon (SLT) and BOA Nutrition have agreed a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series. BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and...
August 26, 2021
US Trail Running Conference Webinar Spotlights Sponsor Partnerships and Revenue
Estes Park, CO – The eighth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, August 19. The session subject for this latest session was: Sponsor Partnerships and Revenue. The session content was delivered by...
August 25, 2021
BT Sport Partners with Super League Triathlon For UK Coverage Of 2021 Championship Series
Super League Triathlon (SLT) and BT Sport have agreed a partnership which will see the entire 2021 Championship Series broadcast live on BT Sport, on demand via its App, as well as highlights. Super League’s Championship Series will feature four back-to-back races throughout September with events in London, Munich, Jersey and Malibu...
August 25, 2021
HOKA ONE ONE® Postal Nationals Returns for the 2021 Cross Country Season
(EUGENE, OR.) — RunnerSpace and HOKA ONE ONE® are excited to announce the 2021 launch of the eighth annual HOKA ONE ONE® Postal Nationals. From August 24 through October 31, cross country teams across the nation will race to compete for a national title. In its eighth year since initially...
August 24, 2021
Parcours to Support Kyle Smith In His Upcoming Appearance at The PTO Collins Cup
This weekend will see Kyle Smith, a professional triathlete from New Zealand race at the Challenge Championship event in Samorin, Slovakia in order to gain crucial points for Team International at the Collins Cup. In his first season of long-distance racing, Kyle also has his focus on the upcoming 70.3...
August 24, 2021
Super League Triathlon Partners With Sport1 For 2021 Championship Series Coverage In Germany
Super League Triathlon (SLT) and Sport1 have agreed a major broadcaster partnership to bring the sport’s most exciting racing to fans in Germany. The Super League Triathlon 2021 Championship Series will see best triathletes in the world do battle over back-to-back weekends in London, Munich, Jersey and Malibu in short,...
August 23, 2021
Zoot Sports Named the Official Outfitter of Team USA at the Inaugural Collins Cup
Zoot Sports, The Original Triathlon Brand founded in 1983, is proud to be the official outfitter to Team US for the Professional Triathletes Organisation’s inaugural flagship event - The Collins Cup. The event will see athletes from Team US competing against Team Europe and Team Internationals to decide who rules triathlon....
August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
August 19, 2021
BibBoards Sponsors Tomorrows Champions
BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...
August 19, 2021
P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...