SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 9, 2021
Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami
Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...
September 8, 2021
Sponsorship Pulled from Portland Marathon, Raising Questions About Fall Racing
Oregon Health and Sciences University did not directly discourage runners from participating in the mass event, but stated it was "doing everything" to avoid burdening overloaded hospitals. The Podium
September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
September 3, 2021
Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race
September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...
September 2, 2021
COROS Sweeps the Podium at CCC
Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...
September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
September 1, 2021
Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge
SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...
August 31, 2021
Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...
August 31, 2021
Motiv Sports Announces Partnership with Anheuser-Busch InBev
Southern California – August 31, 2021 – Two things every runner loves, beer and coffee. Motiv Sports today announced an exclusive partnership with Michelob ULTRA, the fastest growing beer brand in the U.S., and Super Coffee, the Number Three Bottled Coffee Brand in the U.S., on as the Official Beer...