SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 14, 2024
The Running Industry Diversity Coalition (RIDC) Announces Grant Recipient of “RUN THE BLOCK” Pilot Program
(Seattle, WA), November 14, 2024 /ENDURANCE SPORTSWIRE/ - The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color, today announced Carol Holland and Jesse Holland as the grant recipients...

November 14, 2024
Virginia’s Blue Ridge TWENTY24 Welcomes Rising Star Anna Hicks
Roanoke, VA – November 14, 2024 /ENDURANCE SPORTSWIRE/ – Virginia's Blue Ridge TWENTY24 is thrilled to announce the addition of Anna Hicks (USA), a talented young cyclist from Placerville, CA, to our team for the 2025 and 2026 seasons. Anna brings an impressive resume and a dynamic background in both road...

November 14, 2024
Julen Calvó and Gemma Arenas winners in the 90K Muntanyes de Prades Epic Trail Costa Daurada.
November 14th. /ENDURANCE SPORTSWIRE/ - Raul Butaci and Miguel Heras rounded out the men’s podium, while Eli Ríos and Raffaella Canino completed the women’s top three. The second edition of the Muntanyes de Prades Epic Trail Costa Daurada has crowned the winners of its longest races. After both making the...
November 13, 2024
USA Triathlon Extends Partnership With Zoot Sports
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ — USA Triathlon is pleased to announce a partnership extension with Zoot Sports, a leading triathlon sports brand with U.S. headquarters in California. The partnership, which began in 2022, will focus on supporting the age group multisport community through triathlon performance apparel and outfitting for...

November 13, 2024
Ascension Seton Austin Marathon Welcomes PNC Bank as the 2025 Health and Fitness Expo Presenting Sponsor
Austin, TX – November 13, 2024 /ENDURANCE SPORTSWIRE/ – The 2025 Ascension Seton Austin Marathon, Half Marathon, & 5K® is excited to announce the Health and Fitness Expo is now presented by PNC Bank. Kicking off Presidents’ Day weekend, the Health and Fitness Expo will be held at the spacious...

November 13, 2024
Sumarpo Embraces Top Portuguese Talent to Drive Innovation in Triathlon Gear
November 13th. /ENDURANCE SPORTSWIRE/ - Sumarpo has officially partnered with Hugo Figueiredo, a leading figure in Portugal’s triathlon community and the current Portuguese National Champion. The partnership underscores both Sumarpo’s and Figueiredo’s dedication to advancing excellence, innovation, and sustainability in triathlon sportswear. A Journey of Dedication and Success Hugo’s journey...

November 12, 2024
FinisherPix announced as official photography partner for the Denver Colfax Marathon, the largest marathon weekend in the Rocky Mountain Region
BOULDER, CO. /ENDURANCE SPORTSWIRE/ - FinisherPix, the premier provider of endurance sports photography, is thrilled to announce its latest partnership with the Denver Colfax Marathon, the largest marathon weekend in the Rocky Mountain Region. The Denver Colfax Marathon includes eight races over two days with 25,000 runners and a two-day...

November 12, 2024
Track Shack and AdventHealth Team Up to Champion Wellness and Help the Community Feel Whole
Orlando, FL. /ENDURANCE SPORTSWIRE/ - In a landmark announcement, Track Shack Events, the driving force behind the iconic Corporate 5k, and AdventHealth reveal a strategic partnership for Orlando’s largest workplace wellness initiative. This collaboration ushers in a new era for the event, now officially named the AdventHealth Corporate 5k happening...

November 6, 2024
Publix Battleship 12K Honors the United States Navy
November 6, 2024, MOBILE, AL /ENDURANCE SPORTSWIRE/ - The 9th annual Publix Battleship 12K is set to take place on November 17th, 2024, honoring those who have served in the military. This year, the event has seen record-breaking growth, headed for a sellout of 2,700 participants. Starting in 2015, the...

November 5, 2024
Verge Returns as Sponsor of the Cycle-Smart Northampton Cyclocross
New York, NY — November 5, 2024 /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce its continued sponsorship of the Cycle-Smart Northampton Cyclocross (#NohoCX), taking place this weekend, November 8-10, in Northampton, Massachusetts. Now in its 33rd year, #NohoCX stands as one of...