SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 6, 2022
Tucson Bicycle Classic Delighted to Announce Title Sponsor, The Meteor
January 6, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is delighted to announce The Meteor as Title Sponsor for the Tucson Bicycle Classic p/b The Meteor. In addition to the sponsorship, The Meteor will be involved in social media prize giveaways through the Tucson Bicycle Classic Facebook page....
January 6, 2022
Cam Levins is leaving Hoka
After spending three and a half years with Hoka, the Canadian marathon record holder Cam Levins announced on his Instagram that he has left the brand. Canadian Running
January 5, 2022
Rev Energy Gum to be Named the First Official Energy Gum for Spartan US Starting in 2022
Boston, Mass. (January 5, 2022)/ENDURANCE SPORTSWIRE/ - Starting in 2022, Rev Energy Gum launching in early 2022 is set to become the sugar free, portable, fast acting energy solution for the world’s leading endurance sport and wellness brand Spartan®. With a special formula that brings consumers the same amount of...
January 3, 2022
ShowcasedLong-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...
January 3, 2022
Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024
NEWBURY PARK, Calif. (Jan. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...
December 30, 2021
Liv Factory Racing and Liv Racing Collective Athletes Shine This Season
NEWBURY PARK, Calif. (Dec. 29, 2021) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...
December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...
December 22, 2021
GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh
San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...
December 21, 2021
Making Pro Cycling Accessible While Supporting Young Riders on Their Journey. Introducing the Saris Rouvy Sauerland Team.
December 21, 2021 | Madison, WI /ENDURANCE SPORTSWIRE/ - "The goal for the team is to achieve respectable successes in international races in the coming year, to qualify for the Deutschland Tour again and to defend the title of German Team Time Trial Champion, as well as the Lead in the...
December 20, 2021
US Team in World’s Toughest Endurance Race
On November 18th, registration opened for One Water Race, the world's toughest endurance race, 23-25 August 2022. The interest is great and registrations have been received from all over the world. The United States has secured participation for its top team with world athletes and are ready for the first...