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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • December 2, 2021

    Spartan Announces Partnership Roster for 2021 World Championship in Abu Dhabi

    BOSTON, MA (December 2, 2021) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s largest obstacle race and endurance brand, today announced its partnership roster for the 2021 World Championship in Liwa Desert, Abu Dhabi. For the first time, Spartan is holding its marquee event outside the United States, expanding the possibilities for...

    Events
    Press Releases
    Sponsorship
  • December 2, 2021

    Better Triathlete Signs New Bike & Nutrition Sponsors for 2022

    As part of its community mission to onboard more sponsors for the 2022 race season, Better Triathlete is excited to announce the addition of two new brand sponsors to support its online triathlon community’s bike and nutrition categories. For the bike category, Bearclaw Bicycle Co. will be included as a...

    Press Releases
    Sponsorship
    Triathlon
  • December 1, 2021

    MarathonFoto Returns As Official Photography Partner of Running USA

    December 1, 2021) /ENDURANCE SPORTSWIRE/ - Running USA is pleased to welcome MarathonFoto back as the Official Photography Partner of the industry’s non-profit trade organization. MarathonFoto is the leading provider of race day photography for the running industry, with over 45 years of experience, a staff of over 2500 professional...

    Press Releases
    Running
    Sponsorship
  • November 30, 2021

    Garmin named Official Equipment Supplier of University of New Mexico track and field and cross-country teams

    OLATHE, Kan --Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced a multiyear agreement to become the Official Equipment Supplier of the top-ranked University of New Mexico track and field and cross-country teams through the spring 2024 season. “The University of New Mexico is home to highly accomplished...

    Press Releases
    Running
    Sponsorship
  • November 30, 2021

    Kilian Jornet Leaves Salomon After 15 Years to Start New Project

    World-renowned mountain athlete Kilian Jornet announced today that he will part ways with Salomon, his sponsor of over 15 years, at the end of 2021. Jornet is considered one of the greatest trail runners of all time and has had success at all distances and terrain, from skyrunning-style events to...

    Sponsorship
  • November 30, 2021

    IRONMAN Champion Joins MANA Sports

    /ENDURANCE SPORTSWIRE/ - Five-time Ironman champion Joe Skipper has signed with MANA Sports and Entertainment’s athlete management arm, further establishing the agency as the choice of sport champions and stars. Skipper holds the British 12-hour time-trial record, cycling an incredible 325.55 miles. He is currently #7 on the Professional Triathletes Organisation...

    Events
    Press Releases
    Sponsorship
    Triathlon
  • November 30, 2021

    InsideTracker Named Official Performance Nutrition System of Western States Endurance Run

    CAMBRIDGE, Mass.— Nov. 30, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, today announced a partnership with the Western States 100-Mile Endurance Run, signing on as the exclusive performance nutrition system of the world’s oldest 100-mile trail race. “The Western States Endurance Run has always believed...

    Events
    Press Releases
    Running
    Sponsorship
  • November 29, 2021

    The SOS Curacao Triathlon – presented by LionsDive

    /ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...

    Awards
    Business
    Cycling
    Events
    Giving
    Press Releases
    Products
    Running
    Sponsorship
    Trade Shows
    Triathlon
  • November 29, 2021

    World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

    BUFFALO, NY - November 29, 2021 /ENDURANCE SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

    Press Releases
    Running
    Sponsorship
  • November 29, 2021

    UltraRunning Magazine Adds Presenting Sponsor of UltraRunner of the Year Award

    Bend, OR –  UltraRunning Magazine (UR) has added Drymax Sports as the presenting sponsor of their 2021 UltraRunner of the Year (UROY) award. Male and female UltraRunners of the Year, as well as the top 10 frontrunners, will be announced on ultrarunning.com starting on January 10, 2022. More detailed and comprehensive coverage of UROY awards...

    Press Releases
    Running
    Sponsorship
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