SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 19, 2022
Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ - USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World Championship cycling event to the United States and is capitalizing on the opportunity to showcase...
January 19, 2022
F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C
Vancouver, B.C. Jan 19, 2022 /ENDURANCE SPORTSWIRE/ - F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional...
January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...
January 19, 2022
GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen
San Jose, CA (January 19, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...
January 18, 2022
ShowcasedTCS Becomes Title Sponsor and Technology Partner of Toronto Waterfront Marathon Through 2026
TORONTO | MUMBAI, January 18, 2022 /ENDURANCE SPORTSWIRE/ Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has partnered with Canada Running Series (CRS) to become the new title sponsor and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. This news follows...
January 18, 2022
ShowcasedInsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder
CAMBRIDGE, Mass.— Jan. 18, 2021 /ENDURANCE SPORTSWIRE/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a...
January 17, 2022
Professional Triathletes Organisation Partners with Do North Events and The City of Edmonton to Deliver The Inaugural PTO Canadian Open In Edmonton, Canada
17th January 2022. LONDON/ENDURANCE SPORTSWIRE/ -The Professional Triathletes Organisation (PTO) today announced that it has partnered with event organiser, Do North Events and The City of Edmonton, to deliver the inaugural PTO Canadian Open on 23rd-24thth July in Edmonton, Canada. The PTO Canadian Open is the inaugural race of the PTO...
January 17, 2022
New Partnership Set to Transform Expedition Adventure Racing in North America
/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of multi-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...
January 14, 2022
Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series
TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...
January 14, 2022
Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition
(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated has called him one...
