SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 17, 2022
New Partnership Set to Transform Expedition Adventure Racing in North America
/ENDURANCE SPORTSWIRE/ - Bend Racing in Oregon, Rootstock Racing in Pennsylvania, and Hoodoo Adventures in British Columbia announce a new partnership to grow the sport of multi-day expedition racing in the United States and Canada: The North American Expedition Race Series. The series brings together premier race organizations in the...
January 14, 2022
Biofreeze Becomes Official External Pain Relief Partner of The Rock ‘N’ Roll Running Series
TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’...
January 14, 2022
Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition
(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated has called him one...
January 13, 2022
Pho3nix Foundation Supports 17 Athletes for Beijing Games
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation through its Athlete Program has announced the support of 17 athletes in their final preparations for the Beijing Winter Olympic Games in February 2022 and beyond. Selected through a global search, these athletes represent 10 countries across Europe, Canada and North America, competing in eight...
January 12, 2022
Speedland Announces Partnership with Pro Trail Runner Dylan Bowman and Title Sponsor for the Gorge Waterfalls 50/100K Race
Portland, Oregon, (January 12, 2022) /ENDURANCE SPORTSWIRE/ -Developed by industry experts Dave Dombrow and Kevin Fallon and tested by elite trail running athletes, Speedland announces the addition of Dylan Bowman to the roster of athletes and Advisors. Additionally Speedland will be the title sponsor for the Western States qualifying race,...
January 12, 2022
IRONMAN Extends Partnership with Santini as Official Cycling and Triathlon Apparel Partner with A Multi-Year Deal
TAMPA, Fla. (January 12, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN® and Santini, a worldwide leader in technical apparel, announced today a multi-year extension of their partnership that began in 2019. With this extension, Santini will continue to design and manufacture a collection of cycling and triathlon apparel dedicated exclusively to IRONMAN....
January 12, 2022
Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador
NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...
January 12, 2022
Phocus Named Presenting Sponsor of Publix Florida Marathon Weekend
MELBOURNE, Fla. /ENDURANCE SPORTSWIRE/ - The Publix Florida Marathon Weekend announced today, its newest partnership with Phocus naturally-caffeinated sparkling water. Phocus comes on-board as the presenting sponsor of the 14th annual running event the weekend of February 12 & 13, 2022 in Melbourne, Florida. The Florida Marathon Weekend is the...
January 12, 2022
Zoot Sports adds 5x Ironman Champion Matt Hanson to Their Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Matt Hanson to their Elite roster. Hanson will train and compete in Zoot apparel during his multi-year partnership. Hanson, a 5x Ironman and 5x 70.3 champion residing in Castle Rock, CO,...
January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
