SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 23, 2022
Triathletes Mirinda Carfrae, Timothy O’Donnell Join InsideTracker Endurance Team Following Harrowing “Widowmaker” Heart Attack
CAMBRIDGE, Mass.—Feb. 23, 2022 /ENDURANCE SPORTSWIRE/ - InsideTracker, the leading personalized performance and nutrition system, today announced a partnership with professional triathletes Tim O’Donnell and three-time IRONMAN World Champion, Mirinda “Rinny'' Carfrae. The athletes are recognized as two of the world’s most successful and experienced long-course triathletes on their own merit, and,...
February 22, 2022
UCI turns from Red Bull to Discovery Sports for Mountain Bike World Cup
The familiar go to for Mountain Bike World Cup coverage, Red Bull, looks set to change from 2023, with the Union Cycliste Internationale (UCI) announcing that it had entered into exclusive negotiations with Discovery Sports for the organisation and promotion of the series. The races will remain with Red Bull...
February 22, 2022
MarathonFoto Partners with NYCRUNS as Official Race Photography Provider
(February 22, 2022)/ENDURANCE SPORTSWIRE/ - With a full calendar of races scheduled for 2022—including their flagship race, the NYCRUNS Brooklyn Marathon & Half Marathon—NYCRUNS has signed MarathonFoto as their Official Race Photography Provider. MarathonFoto will provide participants of all NYCRUNS races with a selection of compelling photo options. This partnership...
February 22, 2022
Orbiter announced as Presenting Sponsor for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ - Active at Altitude, organizers of the US Trail Running Conference, has announced that Orbiter will be the presenting sponsor of the 2022 Conference. Orbiter is an easy-to-use and cost-effective RFID unattended and automated trail run timing system, with fast setup and an extremely mobile portable or fixed installation...
February 21, 2022
Mike’s® Hard Lemonade Seltzer Named the Official Hard Seltzer of Spartan US for Second Year
BOSTON, MASS. (February 21, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced today that Mike's® Hard Lemonade Seltzer will return for its second year as the U.S. race company’s official hard seltzer. Mike’s® Hard Lemonade Seltzer will continue to bring refreshment to Spartan athletes...
February 17, 2022
Destination Sport Experiences Announce Partnership with Saint Piran Professional Cycling Team
/ENDURANCE SPORTSWIRE/ - The new partnership promises both fans and the team itself enhanced experiences at both UK and European races thanks to the expertise of the Destination Sport Experiences team. Fans will be able to access exclusive experiences at races both at home and overseas with dedicated ‘fan zones’ at...
February 16, 2022
Enduro Bearings launches Mechanics Ambassador Program
Oakland, California (February 16, 2022) /ENDURANCE SPORTSWIRE/ - Bike mechanics – or ‘wrenches’ as they’re endearingly referred to in the industry – are the unsung heroes of the cycling world; the right one can get you on the podium or fix your bike so it’s at peak performance for your weekend group ride...
February 16, 2022
Spartan Launches Natural Pain Relief Partnership with Gameday CBD
BOSTON, MASS. (February 16, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced that Gameday CBD will be its official CBD partner for the 2022 race season and the presenting partner of the Spartan+ Recovery Zone, hosted at all Trifecta weekends. “Having a partner like...
February 16, 2022
HydraPak to Support Cupless/ Racing at Big Sur Marathon
Oakland, CA (February 16, 2022) /ENDURANCE SPORTSWIRE/ - HydraPak and the Big Sur Marathon Foundation (BSMF) are excited to announce their partnership for the 35th Annual Big Sur International Marathon this April, further aligning with their sustainability initiatives. Recently becoming Climate Neutral Certified, HydraPak is the official reusable hydration gear...
February 15, 2022
Thousands expected to #FlyDowntheField for Inaugural War Eagle Run Fest
AUBURN, Al. /ENDURANCE SPORTSWIRE/ - Over 2,400 running enthusiasts and Auburn faithful will #FlyDowntheField this Sunday for the Inaugural War Eagle Run Fest just like Auburn University legends Cam Newton and Bo Jackson once did before them. The Inaugural event on Feb. 20 offers Tiger fans, students, and faculty alike...