SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 31, 2022
Mazda Signs on as Presenting Sponsor of Life Time Grand Prix
BOULDER, Colo., March 31, 2021/ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand which owns and produces 30 iconic athletic events across the nation, and Mazda North American Operations (Mazda) today announced Mazda is the presenting sponsor of the inaugural Life Time Grand Prix series. Mazda is...

March 31, 2022
Natural Grocers® Returns as Sponsor for Rattler Racing In 2022
LAKEWOOD, Colo. (March 31, 2022) /ENDURANCE SPORTSWIRE/ - Natural Grocers® is proud to be a returning sponsor for Colorado-based Rattler Racing in 2022. In addition to being the largest family-operated organic and natural grocery retailer in the U.S., Natural Grocers has a bike racing team that will once again be...
March 31, 2022
Fleet Feet Cincinnati, The Flying Pig Marathon, and ROAD iD Team Up for Runner Safety
/ENDURANCE SPORTSWIRE/ - Thanks to Fleet Feet Cincinnati and the Flying Pig Marathon, all participants in this spring’s Fleet Feet Flying Pig Marathon training program score a Fleet Feet Pin-Tuck ROAD iD and commemorative Flying Pig Marathon Badge. “We are happy to partner with Fleet Feet to make sure all our...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...

March 30, 2022
Supersapiens Welcomes Australian Olympian and Professional Cyclist Rachel Neylan as Advisor and Ambassador
ATLANTA /ENDURANCE SPORTSWIRE/ - Supersapiens, which develops products and insights to drive positive behavior change and unlock better performance and recovery, is energized to announce that Rachel Neylan has joined the company as both an advisor and ambassador. Supersapiens is powered by Abbott’s Libre Sense Glucose Sport Biosensor and hopes this new...
March 29, 2022
Wild Health Named the Official and Exclusive Healthcare Provider of Spartan Race U.S.
BOSTON, MASS. (March 29, 2022)/ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Wild Health will be the official and exclusive healthcare provider of Spartan Race U.S. through March 2023. “Wild Health’s unique data-driven approach makes everyday athletes feel like pros and we’re excited that...

March 29, 2022
Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series
Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 28, 2022
361° Europe Partner with Professional Belgian Triathlete Valerie Barthelemy
/ENDURANCE SPORTSWIRE/ - 361° Europe are delighted to be adding ‘Belgian Hammer’ and rising star, Valerie Barthelemy, to an already impressive roster of 361° sponsored professional athletes and ambassadors, including previous World Champion triathlete Katie Zaferes. The team at 361° Europe produces running trainers and apparel, designed to support all...

March 25, 2022
OFX and Super League Triathlon Extend Partnership
LONDON/ENDURANCE SPORTSWIRE/ - Super League Triathlon (SLT) can today announce it has extended its partnership with OFX who will become the official Currency and Foreign Exchange partner of SLT. The agreement builds on the success of the partnership between OFX and Super League in 2021, and covers Arena Games Triathlon...

March 24, 2022
MANA Athletes Kick Start 2022 In Winning Style
/ENDURANCE SPORTSWIRE/ - MANA Sports and Entertainment Group athlete Kat Matthews has kicked off her 2022 racing season with a win at Ironman 70.3 Lanzarote. After riding into the lead on the toughest bike course on the circuit, the British athlete then broke the tape with a three-minute lead over...