SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 1, 2024
Electrolit Named Official Hydration Partner of Spartan Race Canada for 2024 Season
[Toronto, Ontario] /ENDURANCE SPORTSWIRE/ – Electrolit®, Canada’s newest premium hydration beverage, is thrilled to announce its partnership with Spartan Race Canada as the Official Hydration Partner for the 2024 season. This strategic collaboration brings together two forces committed to promoting an active lifestyle, pushing boundaries, and ensuring optimal performance for...
July 31, 2024
Chargel Gears Up for On-Site Sampling at Southern California’s Tour de Big Bear
IRVINE, Calif. (July 31, 2024) /ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced it will be sampling its half drink, half snack, energy source on-course at the 2024 Tour de Big Bear. Kicking off on...
July 29, 2024
PeopleForBikes Announced as Gran Fondo National Series’ Advocacy and Philanthropy Partner
(Gettysburg, PA ) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that PeopleForBikes will be the organization's Advocacy and Philanthropy Partner for 2024 and beyond. Series participants will have opportunities to donate to PeopleForBikes initiatives, and the two organizations intend to work together to raise awareness of the importance...
July 28, 2024
Mcfly’s Harry Judd Headlines London T100 Triathlon Amateur Races
London, UK /ENDURANCE SPORTSWIRE/ - Mcfly drummer Harry Judd, singer Tom Grennan, international marathon runner Anya Culling, autistic Guinness World Record Triathlete Sam Holness, influencer Tom Trotter and Dr Hussain Al-Zubaidi, a doctor and lifestyle coach, were amongst 4,500 amateur triathletes in the capital this morning taking on the London T100...
July 27, 2024
Gentle Back on Top as She Wins London T100 Triathlon
London, UK /ENDURANCE SPORTSWIRE/ - Australian Ashleigh Gentle returned to winning ways at the London T100 Triathlon, to claim her second T100 race of the season and take her back to the top of the series standings. She finished ahead of Swiss star Imogen Simmonds and Britain’s Kat Matthews. Winner...
July 25, 2024
3M Everest Marathon Video Release
July 25, 2024, St. Paul, Minnesota /ENDURANCE SPORTSWIRE/ – A new video from 3M showcases the company’s technology used by athletes in the recent Everest Marathon, considered the world’s highest marathon. The race, held every May 29 since 2005, celebrates the historic ascent of Mt. Everest by Tenzing Norgay Sherpa...
July 25, 2024
Zoot Sports Welcomes 5x World Champion Craig “Crowie” Alexander as Brand Ambassador
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is excited to announce that Craig "Crowie" Alexander, a 5x World Champion and triathlon legend, has joined the company as a brand ambassador. With Alexander’s experience and expertise in the sport, he will play a pivotal role...
July 23, 2024
PUMA Unleashes Exciting Activations at the San Francisco Marathon
San Francisco, CA – July 23, 2024 /ENDURANCE SPORTSWIRE/ – Global sports company PUMA is set to elevate the San Francisco Marathon experience with a series of dynamic events and special appearances by PUMA athletes Molly Seidel, Jenna Prandini, Alex Toussaint and more. From shakeout runs to engaging panel discussions,...
July 19, 2024
supertri Partners With Europe Triathlon’s Rising Stars Initiative To Develop ‘NXT Gen’ Of Elite Athletes
LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri can today announce a partnership with Europe Triathlon to support the development of the next wave of Olympic champions. supertri is officially backing the Rising Stars programme, which enables junior athletes from across the continent to have the chance to make a leap from amateur...
July 19, 2024
Verge Sponsors Chicago Grit with a Stunning New Leader Jersey Design
NEW YORK, JULY 19, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its sponsorship of Chicago Grit, formerly known as Intelligentsia Cup, the most exciting 10-day criterium race series in Chicagoland and the largest road racing series in America. Verge has closely...