SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 1, 2022
Chandon to Host On-Course Cheer Zone at Napa Valley Marathon
NAPA, CA /ENDURANCE SPORTSWIRE/ - The organizers of the Napa Valley Marathon & Half Marathon are excited to welcome Chandon as an on-course activation partner for the March 6, 2022 race. Chandon, an exceptional winery in Napa Valley for over 40 years, will be hosting a cheer station located on the...
February 25, 2022
XTERRA names Steve Andurs U.S. Tour Manager
February 25, 2022 (Portland, OR) /ENDURANCE SPORTSWIRE/ - XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced Steve Andrus as the new manager for the XTERRA U.S. Tour, effective March 1, 2022. Andrus previously served as the Director of Sales and Events at Snowbasin Resort in...
February 24, 2022
Elite Cycling Announces WorldTour Team Sponsorships for 2022
FONTANIVA, ITALY, February 24th, 2022 /ENDURANCE SPORTSWIRE/ - Elite Cycling is pleased to announce their roster of sponsored WorldTour cycling teams for the 2022 race season. The list of top-WorldTour teams who will be making use of the Elite ecosystem of cycling products includes team INEOS Grenadiers, and UAE Team...
February 24, 2022
Aquasphere Welcomes World Class Triathlete Sam Long to the Global Team
SOPHIA ANTIPOLIS, France (February 24, 2022) /ENDURANCE SPORTSWIRE/ - Aquasphere, the premier swimming and triathlon brand, today announce 70.3 World Championship silver medalist Sam Long is joining its growing roster of world class athletes. As part of the partnership, Long will train and compete utilizing Aquasphere’s range of industry-leading products...
February 23, 2022
Triathletes Mirinda Carfrae, Timothy O’Donnell Join InsideTracker Endurance Team Following Harrowing “Widowmaker” Heart Attack
CAMBRIDGE, Mass.—Feb. 23, 2022 /ENDURANCE SPORTSWIRE/ - InsideTracker, the leading personalized performance and nutrition system, today announced a partnership with professional triathletes Tim O’Donnell and three-time IRONMAN World Champion, Mirinda “Rinny'' Carfrae. The athletes are recognized as two of the world’s most successful and experienced long-course triathletes on their own merit, and,...
February 22, 2022
UCI turns from Red Bull to Discovery Sports for Mountain Bike World Cup
The familiar go to for Mountain Bike World Cup coverage, Red Bull, looks set to change from 2023, with the Union Cycliste Internationale (UCI) announcing that it had entered into exclusive negotiations with Discovery Sports for the organisation and promotion of the series. The races will remain with Red Bull...
February 22, 2022
MarathonFoto Partners with NYCRUNS as Official Race Photography Provider
(February 22, 2022)/ENDURANCE SPORTSWIRE/ - With a full calendar of races scheduled for 2022—including their flagship race, the NYCRUNS Brooklyn Marathon & Half Marathon—NYCRUNS has signed MarathonFoto as their Official Race Photography Provider. MarathonFoto will provide participants of all NYCRUNS races with a selection of compelling photo options. This partnership...
February 22, 2022
Orbiter announced as Presenting Sponsor for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ - Active at Altitude, organizers of the US Trail Running Conference, has announced that Orbiter will be the presenting sponsor of the 2022 Conference. Orbiter is an easy-to-use and cost-effective RFID unattended and automated trail run timing system, with fast setup and an extremely mobile portable or fixed installation...
February 21, 2022
Mike’s® Hard Lemonade Seltzer Named the Official Hard Seltzer of Spartan US for Second Year
BOSTON, MASS. (February 21, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced today that Mike's® Hard Lemonade Seltzer will return for its second year as the U.S. race company’s official hard seltzer. Mike’s® Hard Lemonade Seltzer will continue to bring refreshment to Spartan athletes...
February 17, 2022
Destination Sport Experiences Announce Partnership with Saint Piran Professional Cycling Team
/ENDURANCE SPORTSWIRE/ - The new partnership promises both fans and the team itself enhanced experiences at both UK and European races thanks to the expertise of the Destination Sport Experiences team. Fans will be able to access exclusive experiences at races both at home and overseas with dedicated ‘fan zones’ at...