SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
March 30, 2022
Supersapiens Welcomes Australian Olympian and Professional Cyclist Rachel Neylan as Advisor and Ambassador
ATLANTA /ENDURANCE SPORTSWIRE/ - Supersapiens, which develops products and insights to drive positive behavior change and unlock better performance and recovery, is energized to announce that Rachel Neylan has joined the company as both an advisor and ambassador. Supersapiens is powered by Abbott’s Libre Sense Glucose Sport Biosensor and hopes this new...
March 29, 2022
Wild Health Named the Official and Exclusive Healthcare Provider of Spartan Race U.S.
BOSTON, MASS. (March 29, 2022)/ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Wild Health will be the official and exclusive healthcare provider of Spartan Race U.S. through March 2023. “Wild Health’s unique data-driven approach makes everyday athletes feel like pros and we’re excited that...
March 29, 2022
Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series
Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...
March 28, 2022
361° Europe Partner with Professional Belgian Triathlete Valerie Barthelemy
/ENDURANCE SPORTSWIRE/ - 361° Europe are delighted to be adding ‘Belgian Hammer’ and rising star, Valerie Barthelemy, to an already impressive roster of 361° sponsored professional athletes and ambassadors, including previous World Champion triathlete Katie Zaferes. The team at 361° Europe produces running trainers and apparel, designed to support all...
March 25, 2022
OFX and Super League Triathlon Extend Partnership
LONDON/ENDURANCE SPORTSWIRE/ - Super League Triathlon (SLT) can today announce it has extended its partnership with OFX who will become the official Currency and Foreign Exchange partner of SLT. The agreement builds on the success of the partnership between OFX and Super League in 2021, and covers Arena Games Triathlon...
March 24, 2022
MANA Athletes Kick Start 2022 In Winning Style
/ENDURANCE SPORTSWIRE/ - MANA Sports and Entertainment Group athlete Kat Matthews has kicked off her 2022 racing season with a win at Ironman 70.3 Lanzarote. After riding into the lead on the toughest bike course on the circuit, the British athlete then broke the tape with a three-minute lead over...
March 24, 2022
The Giant Race Series Presented by Alaska Airlines is Partnering With BANDAI NAMCO Entertainment America Inc. to Launch the 2022 PAC-MAN Virtual Challenge
San Francisco, California /ENDURANCE SPORTSWIRE/ - Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a brand new, worldwide PAC-MAN Virtual Challenge today as part of the partnership between the Giant Race Series presented by Alaska Airlines and leading interactive entertainment company, BANDAI NAMCO...
March 23, 2022
BOA Nutrition Inks Deal with Los Angeles FC Forward Christian Torres
RALEIGH, N.C. (March 23, 2022)/ENDURANCE SPORTSWIRE/ - BOA Nutrition announced today it has signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will be featured in the company’s brand marketing campaigns beginning this year. BOA uses a high-powered oral aerosol blast to deliver...
March 22, 2022
FloSports to Exclusively Stream Inaugural Life Time Grand Prix Series Kicking Off April 9
AUSTIN, Texas (March 22, 2021) /ENDURANCE SPORTSWIRE/ - FloSports, a leading sports streaming service, today announced an official broadcasting partnership with Life Time, the nation’s premier healthy lifestyle brand (NYSE: LTH), for the Company’s inaugural Life Time Grand Prix Series. The new event series—comprised of 60 elite cyclists from around the world...
