SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 15, 2022
Cure Leukaemia Partners with Game Changer Performance
/ENDURANCE SPORTSWIRE/ - Cure Leukaemia are pleased to announce a new partnership that will see Game Changer Performance (GCP) become our “Official Training and Performance Partner”. Established in elite sport, GCP have been working at the forefront of human performance since 2016, combining talent, research and science to maximise human potential,...
March 15, 2022
Pikes Peak Apex Welcomes Back Rockshox as Presenting Sponsor
Colorado Springs, CO, March 15, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces a two-year partnership between SRAM and Pikes Peak APEX. The iconic RockShox brand will return as presenting sponsor of the event for 2022 and 2023. “We are very proud,” said Micah Rice, Executive Director of Pikes Peak APEX....
March 15, 2022
COROS Named the Official GPS Watch of Aravaipa Running
Irvine, CA /ENDURANCE SPORTSWIRE/ - COROS Wearables makers of innovative performance GPS Watches and Aravaipa Running announced today that COROS will be the official GPS Watch Sponsor of Aravaipa Running and their wide portfolio of races. In addition to the race partnership, COROS will also serve as the official GPS...
March 15, 2022
Atlanta Track Club and Microsoft Create New Programs to Encourage Healthy Habits and STEM Education
ATLANTA — MARCH 15, 2022 /ENDURANCE SPORTSWIRE/ - Young runners will have a chance to focus on fitness and their futures this spring, thanks to a multi-year collaboration between Atlanta Track Club and Microsoft. Microsoft will become the Official Technology Partner of Atlanta Track Club focusing on the Club’s youth programming and...
March 14, 2022
Registration opens for 2022 Mississippi Gulf Coast Marathon
Biloxi, Ms. /ENDURANCE SPORTSWIRE/ - Runners who missed last year’s Mississippi Gulf Coast Marathon have another chance to #soakuptherun. Registration for the race in Dec. 2022 officially opens Monday offering the best deals and exclusive gear for a limited time. Runners who register before Mar. 22 will not only receive...
March 14, 2022
Dunkin’ Returns as Official Coffee of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (March 14, 2022) /ENDURANCE SPORTSWIRE/ - P3R announced today that it has renewed its partnership with Dunkin’ as the official coffee and donut of the 2022 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. The collaboration will keep this year’s runners of STEEL fueled throughout their training and help...
March 14, 2022
British Cycling Brand Parcours Sign Francis Cade and Kyle Smith to expand their 2022 Athlete Roster
/ENDURANCE SPORTSWIRE/ - Parcours work with exceptional athletes across road, gravel, and triathlon to provide world-class performance and results in return for valuable insights and feedback from those at the top of their game. In 2021, Parcours partnered with triathlete Laura Siddall to create ‘Sid’s Squad’, a mentoring program aimed to...
March 13, 2022
World Series CEO Heidi Muller Talks about Life, Family and Adventure Racing
/ENDURANCE SPORTSWIRE/ - Careful consideration doesn’t always play a part when choosing what you do in life. Sometimes it’s all about emotion, ambition, and taking the opportunities that come your way. When Heidi Muller first went adventure racing 24 years ago, without really knowing what she was getting into, it...
March 11, 2022
Run Local® & Salomon Renew Official Footwear & Apparel Partnership
San Francisco, CA (March 11, 2022) /ENDURANCE SPORTSWIRE/ - Run Local® welcomes the return of the Salomon Group to its Bay Area community. The innovative running brand will support Run Local ® Bay Area’s 2022 year-long collection of locally-themed events known as the Run the Bay Challenge Series – the San Jose...
March 10, 2022
Denver Colfax Marathon Welcomes New Title Sponsor Cigna to 2022 Race
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon has a new title sponsor and a new look. Cigna, a global health service company, has partnered with marathon for the 2022 race season. This partnership has already taken one of Colorado’s largest race weekends to the next level. “At Cigna,...