SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
April 8, 2022
NN Extends Running Team Sponsorship For Three Years
Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...
April 8, 2022
Bike Club to host legendary bikepacker Josh Ibbett for live AMA
/ENDURANCE SPORTSWIRE/ – After completing a bikepacking tour around Rwanda, Josh Ibbett has joined Bike Club as their newest ambassador. To welcome him, they’re hosting a live Cafe Chat where Ibbett will share photos and stories from his adventure, talk about his bike and gear setup, and answer questions from...
April 7, 2022
USA Cycling to Offer Free Live-Streaming of American Criterium Cup Races via Outside Interactive
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for the sport of cycling and part of Outside Interactive, Inc., today announced that they will offer free live-streaming of all ten of The American Criterium Cup races across Outside Interactive’s cycling websites, including VeloNews, Peloton Magazine and...
April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
April 6, 2022
Anderson’s Maple Syrup Joins Grandma’s Marathon as Major Sponsor
(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ – Grandma’s Marathon – Duluth, Inc. today is announcing a sponsorship agreement with Anderson’s Maple Syrup that makes the Wisconsin-based company the event’s official racecourse energy supplier. PURE FUEL, a single-serving packet of maple syrup, will now be available to runners during both Grandma’s Marathon and...
April 5, 2022
Professional Triathletes Organisation Announce Partnership with Challenged Athletes Foundation at Los Angeles PTO Pro Am
4th April 2022, LONDON /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced its partnership with the Challenged Athletes Foundation (CAF) at this year’s Herbalife24 Triathlon Los Angeles event on Sunday, May 15, 2022. The new PTO Pro Am Series features Challenged Athletes competing alongside PTO Professionals and celebrities...
April 5, 2022
GO! St. Louis Marathon Weekend Returns in Full Force
ST. LOUIS (April 5, 2022) /ENDURANCE SPORTSWIRE/ - The GO! St. Louis Marathon Weekend brought St. Louis' favorite running tradition back to the city streets, historic landmarks, and beautiful parks of downtown St. Louis on April 2-3, 2022. The 22nd annual Marathon Weekend included races and festivities for everyone in the...
April 5, 2022
Best Bike Split and CANYON//SRAM Partner for the 2022 Season
Austin, TX /ENDURANCE SPORTSWIRE/ – Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and CANYON//SRAM have announced that they will be partnering for the 2022 season. Best Bike Split will be the exclusive race-pacing software...