SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 24, 2022
MANA Athletes Kick Start 2022 In Winning Style
/ENDURANCE SPORTSWIRE/ - MANA Sports and Entertainment Group athlete Kat Matthews has kicked off her 2022 racing season with a win at Ironman 70.3 Lanzarote. After riding into the lead on the toughest bike course on the circuit, the British athlete then broke the tape with a three-minute lead over...
March 24, 2022
The Giant Race Series Presented by Alaska Airlines is Partnering With BANDAI NAMCO Entertainment America Inc. to Launch the 2022 PAC-MAN Virtual Challenge
San Francisco, California /ENDURANCE SPORTSWIRE/ - Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a brand new, worldwide PAC-MAN Virtual Challenge today as part of the partnership between the Giant Race Series presented by Alaska Airlines and leading interactive entertainment company, BANDAI NAMCO...
March 23, 2022
BOA Nutrition Inks Deal with Los Angeles FC Forward Christian Torres
RALEIGH, N.C. (March 23, 2022)/ENDURANCE SPORTSWIRE/ - BOA Nutrition announced today it has signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will be featured in the company’s brand marketing campaigns beginning this year. BOA uses a high-powered oral aerosol blast to deliver...
March 22, 2022
FloSports to Exclusively Stream Inaugural Life Time Grand Prix Series Kicking Off April 9
AUSTIN, Texas (March 22, 2021) /ENDURANCE SPORTSWIRE/ - FloSports, a leading sports streaming service, today announced an official broadcasting partnership with Life Time, the nation’s premier healthy lifestyle brand (NYSE: LTH), for the Company’s inaugural Life Time Grand Prix Series. The new event series—comprised of 60 elite cyclists from around the world...
March 21, 2022
Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors
Victoria, B.C. - March 21, 2022 /ENDURANCE SPORTSWIRE/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...
March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
March 16, 2022
woom bikes Becomes Official Kids’ Bike Manufacturer of the Life Time Sea Otter Classic
AUSTIN, Texas – March 16, 2022 /OUTDOOR SPORTSWIRE/ - woom bikes, the fastest-growing kids’ bike brand in North America, is pleased to announce its partnership with the Life Time Sea Otter Classic presented by Continental, the world’s premier cycling festival. woom has signed a three-year sponsorship agreement with Life Time to be...
March 16, 2022
Atlanta Track Club and Monday Night Brewing Team Up for Peachtree
ATLANTA – MARCH 16, 2022 /ENDURANCE SPORTSWIRE/ - The race may be on a Monday morning, but runners, walkers and volunteers at this year’s Atlanta Journal-Constitution Peachtree Road Race will celebrate with Monday Night Brewing. Atlanta Track Club announced Atlanta-based craft brewery Monday Night Brewing as the official beer partner of the...
March 16, 2022
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/ENDURANCE SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...
March 16, 2022
Marmot Welcomes Two New Members to Marmot Mountain Club Ambassador Team
Rohnert Park, Calif. /ENDURANCE SPORTSWIRE/ - Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson and Max Djenohan to the already strong roster, but that’s not all. Marmot has also completely restructured this ambassador program with a dedicated focus on equity, culture and personalized agreements with each member...