SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 12, 2022
Woodward Becomes Home for USA Cycling BMX Freestyle National Team Through 2028
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and Woodward - a global experiential action sports company - create a pathway for riders of all abilities with their new partnership lasting through 2028. From beginner BMX riders all the way up to Team USA, this partnership provides a constant platform...
April 12, 2022
BOA Nutrition Teams with Georgia Sports Medicine Director Ron Courson and Bulldogs’ All-SEC Tackle Devonte Wyatt
RALEIGH, N.C. (April 12, 2022) /ENDURANCE SPORTSWIRE/ – BOA Nutrition, continues to ride a wave of momentum by adding Ron Courson, Director of Sports Medicine at the University of Georgia, to the company’s medical advisory board. Courson teamed up with BOA earlier this year following a pilot program with the Georgia football...
April 12, 2022
Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor
WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...
April 12, 2022
Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS
Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...
April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
April 8, 2022
NN Extends Running Team Sponsorship For Three Years
Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele,...
April 8, 2022
Bike Club to host legendary bikepacker Josh Ibbett for live AMA
/ENDURANCE SPORTSWIRE/ – After completing a bikepacking tour around Rwanda, Josh Ibbett has joined Bike Club as their newest ambassador. To welcome him, they’re hosting a live Cafe Chat where Ibbett will share photos and stories from his adventure, talk about his bike and gear setup, and answer questions from...
April 7, 2022
USA Cycling to Offer Free Live-Streaming of American Criterium Cup Races via Outside Interactive
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for the sport of cycling and part of Outside Interactive, Inc., today announced that they will offer free live-streaming of all ten of The American Criterium Cup races across Outside Interactive’s cycling websites, including VeloNews, Peloton Magazine and...
April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...