SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 11, 2025
BMW Love Run Philadelphia Half Marathon Draws Near: Test Drive a BMW for Free Race Entry
PHILADELPHIA (March 11, 2025) /ENDURANCE SPORTSWIRE/ – The countdown is on. With less than a month until race day, the 12th annual BMW Love Run Philadelphia Half Marathon, presented by Delaware Valley BMW Dealers, is set to take place on Sunday, March 30, 2025. More than 13,000 runners are expected...

March 10, 2025
Circle K Named Official Convenience Store of the Los Angeles Marathon and Presenting Sponsor of the LA Kids Run
LOS ANGELES (March 10, 2025) /ENDURANCE SPORTSWIRE/ – The Los Angeles Marathon presented by ASICS today announced a new partnership with Circle K, naming one of the world’s most recognized convenience store brands as the Official Convenience Store of the 40th annual event. As part of the partnership, Circle K...

March 10, 2025
Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 10, 2025
Gear Up for Glory: JAKROO & Cycling Canada’s Olympic Dream Team Partnership!
JAKROO Custom Apparel is setting a new pace in the race to the 2028 Olympics with a groundbreaking four-year sponsorship of Cycling Canada, marking a significant leap in athletic performance and innovation. This partnership not only outfits Canada's finest cyclists with the world's fastest performance apparel but also represents a...

March 7, 2025
Los Angeles Marathon Welcomes Hotel Planner as the Official Hotel Booking Platform Partner for the 40th Annual Event
LOS ANGELES, CA (March 7, 2025) /ENDURANCE SPORTSWIRE/ – As the Los Angeles Marathon presented by ASICS marks its 40th anniversary on March 16, 2025, it’s proud to announce a partnership Hotel Planner serving as the Official Hotel Booking Platform Sponsor. More than 25,000 participants will navigate the 26.2-mile Stadium...

March 7, 2025
USA Triathlon Announces Collaboration with Garmin
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon is pleased to announce a collaboration with Garmin, a global leader in GPS technology specializing in products that empower individuals to live healthy, connected, active lives. As a part of the agreement, Garmin will be the Official Cycling Computer, GPS Smartwatch, Heart...

March 7, 2025
Less than 30 days to go until the inaugural GranFondo Riviera Nayarit
Riviera Nayarit, Mexico (March 6, 2025) /ENDURANCE SPORTSWIRE/ – Excitement is building as the countdown hits less than 30 days until the inaugural GranFondo Riviera Nayarit kicks off on April 5, 2025, promising a world-class cycling experience set against the stunning backdrop of Mexico’s Riviera Nayarit. Brought to you by...

March 6, 2025
Shamrock Half Marathon Run Fest Returns to Portland with Toyota Tacoma Giveaway
Portland, Ore. (March 6, 2025) /ENDURANCE SPORTSWIRE/ – With St. Patrick’s Day fast approaching, Portland is gearing up for one of the Pacific Northwest’s largest running events, the Shamrock Half Marathon Run Fest presented by Toyota. Set for the weekend of March 14-16, 2025, the race will attract thousands of runners eager...

March 6, 2025
Kia America Returns as Official Automotive Partner of the 2025 Los Angeles Marathon
LOS ANGELES (March 6, 2025) /ENDURANCE SPORTSWIRE/ – The Los Angeles Marathon presented by ASICS announced today that Kia will return as the Official Automotive Partner for the 40th edition of the race on March 16, continuing its support for one of the country’s largest marathons. As the marathon celebrates...
March 6, 2025
Running influencers are promoting Advil, but at what cost?
The popular painkiller Advil has been increasingly targeting the running community, partnering with influencers to promote ibuprofen as a post-workout essential. Running Magazine