SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 11, 2025
USA Triathlon and buycycle Partner up to Help Make the Sport More Accessible
COLORADO SPRINGS, Colo. (February 11, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to announce a partnership with buycycle, the world’s leading marketplace for pre-owned bikes, as the organization’s Official Online Bicycle and Bicycle Component Marketplace, through 2025. buycycle was born with a passion for cycling and a commitment to...

February 11, 2025
Baton Rouge General Mardi Gras Mambo Inspires a Healthy Spin on Carnival
Baton Rouge, LA. (February 11, 2025) /ENDURANCE SPORTSWIRE/ - The 27th annual Baton Rouge General Mardi Gras Mambo is set to take place on February 15th. This local tradition inspires runners all around to take a healthy spin on carnival. Held at North Boulevard Town Square, this race is held...

February 10, 2025
Tucson Bicycle Classic Partners with Discover Marana to Bring Time Trial to the Chuck Huckelberry Loop
February 10, 2025, Marana, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic (TBC) is proud to announce its partnership with Discover Marana, bringing the Marana Time Trial Prologue to a brand-new section of the Chuck Huckelberry Loop. This collaboration highlights Marana’s growing role as a premier destination for cycling, outdoor...

February 10, 2025
Daytona Beach Half Marathon & 5K powered by CLASH Endurance Draws 1,000+ athletes
February 10, 2025 /ENDURANCE SPORTSWIRE/ – With a 7:15 a.m. start at the iconic Daytona International Speedway, approximately 1,100 athletes took their mark for either the half marathon or 5K distance event. Volusia County Sherriff, Mike Chitwood welcomed and cheered on participants ranging in age from six to 82 years...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

February 5, 2025
USA Triathlon Foundation Partners With Zoot Sports Through 2028
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation is pleased to announce a partnership with Zoot Sports through 2028, the Foundation’s first multi-year apparel partnership. A leading triathlon sports brand in the U.S. with headquarters in California, Zoot Sports also supports USA Triathlon as the triathlon performance apparel for USA...
February 5, 2025
Zuma Beach Triathlon announces XTERRA WETSUITS as Official Wetsuit Partner
Malibu, Calif. – February 5, 2025 / ENDURANCE SPORTSWIRE/ - The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 has signed multiple long term partnerships. XTERRA WETSUITS has the swimming portion of the triathlon covered. XTERRA WETSUITS is the leading...

February 4, 2025
ShowcasedTailwind Nutrition Signs Three New Athletes as the Brand Deepens Its Commitment to the World of Cycling
DURANGO, COLO. – February 4, 2025 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, a leader in endurance sports nutrition, is proud to announce the addition of three new cyclists to its athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt. These three new Tailwind athletes perfectly embody the diverse and multidisciplinary nature...
February 4, 2025
Mount to Coast™ Named Presenting Sponsor of BADWATER® 135 Ultramarathon
Oak Park, Calif. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, has been named presenting sponsor of the 38th annual Badwater 135 Ultramarathon, AdventureCORPS President Chris Kostman announced Saturday. “No running race on the planet tests...
February 4, 2025
ShowcasedRun Tri Bike Named The Presenting Sponsor Of The Pumpkinman Triathlon And Running Festival
LOS ANGELES - (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that they will be the presenting sponsor of The Pumpkinman Triathlon and Running Festival on September 6th and 7th in South Berwick, Maine. This partnership celebrates the shared ethos that there is a spot...