SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 28, 2025
Synergy Returns as Official Wetsuit Partner of By Supertri Events in North America
February 28, 2025 /ENDURANCE SPORTSWIRE/ - Supertri is excited to announce a multi-year extension to its partnership with Synergy. As the Official Wetsuit Partner of By Supertri events in North America, Synergy will support athletes at key races, including Long Beach and Chicago. The renewed partnership with Synergy has expanded...

February 28, 2025
2025 Oakland Marathon Set to Electrify the Bay Area
OAKLAND, Calif. – (February 28, 2025) /ENDURANCE SPORTSWIRE/– The 2025 Oakland Marathon presented by Kaiser Permanente, is just one month away from its 16th edition. The event, operated by Bay Area organizers, Run Local®, takes place March 21–23 at the Henry J. Kaiser Center for the Arts and is expected...

February 27, 2025
ShowcasedMountain Hardwear Welcomes Trail Runner Liz Derstine to Athlete Team
RICHMOND, Calif. – February 27, 2025 /ENDURANCE SPORTSWIRE/ – Mountain Hardwear is excited to announce Liz Derstine, an accomplished long-distance hiker and trail runner, as the newest member of its athlete team. As an industry leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, the addition of...
February 26, 2025
How Pro Triathletes Make Money: A Deep Dive Into Sponsorship
Can you make a living from endorsements in professional triathlon? Is sharp social media worth more than a podium performance? Will athletes peddle any product that pays? Should you have an agent? And are negotiations really just a game of bluff and counter bluff? Tim Heming speaks to athletes, agents,...

February 26, 2025
Shamrock Run Fest Announces Partnership with Wilcox Family Farms
Portland, OR. (February 26, 2025) /ENDURANCE SPORTSWIRE/ – The Shamrock Half Marathon Run Fest, presented by Toyota, is proud to announce a new partnership with Wilcox Family Farms, a trusted name in quality eggs for over a century. Since 1909, Wilcox Family Farms has been committed to sustainable and humane...

February 26, 2025
Speed Skating Canada partners with Rudy Project to outfit national teams with state-of-the-art helmets and eyewear
OTTAWA, ONTARIO (February 26, 2025) /ENDURANCE SPORTSWIRE/ – A newly announced partnership between Speed Skating Canada and Rudy Project will see the Italian manufacturer outfit athletes from Canada’s most successful Olympic sport with state-of-the-art helmets and eyewear for the remainder of the 2026 Olympic quadrennial. Rudy Project is a recognized...

February 26, 2025
BWR x BikeInsure Extends Bicycle Insurance Partnership After Year 1 Success
February 26, 2025 / San Diego, CA /ENDURANCE SPORTSWIRE/ -The iconic Belgian Waffle Ride (BWR) series, renowned for its legendary "unroad" challenges, has extended its successful partnership with BikeInsure, the Official Bike Insurance provider of Belgian Waffle Ride through 2026. BikeInsure specializes in protecting bicycles and ebikes through separate bike insurance....

February 26, 2025
UCLA Health Joins the Los Angeles Marathon as Official Health Care Partner
LOS ANGELES /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS is celebrating its milestone 40th anniversary with a groundbreaking partnership: UCLA Health has been named the marathon’s Official Health Care Partner. Next month’s sold-out event, with over 25,000 participants, marks a pivotal collaboration that will enhance the marathon...
February 25, 2025
ShowcasedRagnar and the Susan G. Komen Announce Partnership
Salt Lake City, Utah (February 25, 2025) - Ragnar Events, the nation’s premier host of team-based relay races, is partnering with Susan G. Komen®, the leading breast cancer organization. Together, they’re joining forces for the Ragnar Road Northwest Passage race, taking place north of Seattle on July 11-12, 2025. Participants...

February 24, 2025
4 Races. 3 Days. 1 Bike.
February 24 2025 /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic (TBC) has long been a cornerstone of the American cycling calendar, and its 37th edition reaffirmed its significance with a thrilling display of athleticism and community engagement. Spanning three days and featuring four distinct races, the 2025 TBC not only...