SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 15, 2025
ROKA Multisport Announces partnership with Marten Van Riel, T100 World Champion and 3 x Olympian
Park City, Utah (April 15, 2025) /ENDURANCE SPORTSWIRE/ – ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Marten Van Riel, the current T100 World Champion and three-time Olympian. This collaboration highlights ROKA’s commitment to providing world class...

April 15, 2025
Marathon Tours & Travel Announced As Official Partner of the 2025 Shanghai Marathon
London/Shanghai (April 15, 2025) /ENDURANCE SPORTSWIRE/ - The Shanghai Marathon has today announced Marathon Tours & Travel as the Official International Tour Operator for the 2025 Shanghai Marathon, taking place on Sunday 30 November 2025. The partnership will see Marathon Tours & Travel work in tandem with international travel companies...

April 15, 2025
Chicago Event Management Becomes First Ever Legend Member of Running USA
(April 15, 2025) /ENDURANCE SPORTSWIRE/ - Running USA, the non-profit organization that supports and connects the running event industry, is excited to welcome Chicago Event Management (CEM) as it the first Legend Member under its newly revamped membership tiers. This commitment highlights CEM’s long-standing reputation as a leader of growth...

April 15, 2025
Marathon Printing, Inc. Leads the Way in Trail Running Innovation as Presenting Sponsor for 2025 Conference and Webinar Series
April 15, 2025 /ENDURANCE SPORTSWIRE/ - For the third consecutive year, Marathon Printing, Inc., has stepped up to champion the future of trail running, announcing its presenting sponsorship of both the 2025 US Trail Running Conference and the 2025 USTRC RD Master Class Webinar Series. This continued partnership underscores Marathon...

April 15, 2025
Electrolit Scores with Houston Dash’s Diana Ordóñez as Electrolit Athlete
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit––the preferred, premium hydration beverage––today announces the signing of Houston Dash forward Diana Ordóñez as an official Electrolit Athlete. This partnership marks a continued commitment to supporting elite athletes and promoting health, performance, and hydration at the highest level. Ordóñez, who has rapidly made a name...

April 15, 2025
Fausto Secures Key Partnerships With Events And Industry Heavy Hitters
ALBANY, Calif., April 15, 2025/ENDURANCE SPORTSWIRE/ - Fausto magazine is proud to announce four new partnerships for 2025 as they prepare for the first issue to land in mailboxes this June. “We are proud to partner with the creative and unruly team at Belgian Waffle Ride and the pastoral and...

April 15, 2025
Corte Quaiara Winery Signs On to Sponsor Gran Fondo National Series
Gettysburg, PA (April 15, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Corte Quaiara Winery has signed on as a Series sponsor for 2025. Male and Female Gran Route Overall podium finishers at six annual Series-owned events will take home bottles of Corte Quaiara wine. “We’re very...

April 14, 2025
Veo Strip Announces Partnership with Team RWB’s Historic Old Glory Ultra Relay
PORTLAND, Ore. and SAN DIEGO, Calif. (April 14, 2025) /ENDURANCE SPORTSWIRE/ — Veo Strip, a sports start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its sponsorship of Team Red, White & Blue (Team RWB) in the upcoming Old Glory...

April 10, 2025
KMC Announces Partnership with Challenge Family
April 10, 2025 /ENDURANCE SPORTSWIRE/ - KMC is thrilled to announce a new partnership with Challenge Family, the leading global triathlon event series known for its friendly and motivating community. This collaboration represents an exciting step forward, and we're eager to introduce Challenge Family athletes and enthusiasts to our innovative...

April 10, 2025
Cycling Time Trials Partners with Nopinz to Elevate UK Time Trial Scene.
April 10, 2025 /ENDURANCE SPORTSWIRE/ - Cycling Time Trials (CTT), the national governing body for time trialling in England, Scotland, and Wales, is proud to announce an exciting new partnership with Nopinz, the UK’s premier specialist in aerodynamic cycling clothing and a brand deeply embedded in the British time trial...