PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 21, 2023
Tim and Rinny Launch Coaching Business Leveraging TriDot
DALLAS, TX – March 21, 2023 /ENDURANCE SPORTSWIRE/ - Mirinda (“Rinny”) Carfrae and Tim O’Donnell announced the launch of their coaching business that will leverage TriDot’s Optimized Triathlon Training®, technology driven by data and artificial intelligence. Their coaching business will focus on triathlon enhancing the lives of athletes through proper life...
March 20, 2023
Pirelli Presents The New P ZERO Race TLR, The Fastest Tubeless Tire of The Road Bike Range
Milan, Italy, 20th March 2023 /ENDURANCE SPORTSWIRE/ – Pirelli is launching its new P ZERO Race TLR, the tubeless version of its clincher tire for road bikes. This product has been redesigned with new technologies and is manufactured in the modernized and innovative Pirelli plant in Milan-Bollate. The new tubeless ready...
March 17, 2023
Supersapiens DQ for Pro Athlete
The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...
March 16, 2023
Purposeful eyewear for the outdoor-inspired: Colorado company reveals new brand identity and 8 new product lines
WHEAT RIDGE, Colo. (March 16, 2023) /ENDURANCE SPORTSWIRE/ - After one year in the making, Optic Nerve Eyewear reveals a new brand identity with a refreshed logo and tagline that aligns with the launch of eight new products to further elevate the brand’s sustainable offerings. Launched in 1981, this Colorado-based...
March 16, 2023
Pinarello Launches new Nytro E Road and Gravel E Bikes
/ENDURANCE SPORTSWIRE/ Pinarello is proud to announce the launch of the Pinarello Nytro E, an exciting range of road and gravel e-bikes designed without compromise to perform at a high-level and created with adventure in mind, allowing riders to tackle long rides and steep Alpine climbs with more agility and...
March 16, 2023
Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023
Boulder, Colo. – March 16, 2023 /ENDURANCE SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making the most sustainable, premium sunglasses we can, and we’re eager to expand these two best-selling...
March 16, 2023
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /ENDURANCE SPORTSWIRE/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and solutions...
March 16, 2023
Performance Hydration Leader Ready® Launches New Low-Calorie Sports Drink
Pittsburgh, PA., March 16, 2023/ENDURANCE SPORTSWIRE/ – Ready® (@ready nutrition), one of the fastest growing sports nutrition companies in America with co-owners and Ready® Athletes Aaron Donald and Giannis Antetokounmpo, today announced the launching of a light version of Ready® Sports Drink, its advanced and science-based line of performance products designed...
March 16, 2023
Introducing Ommyx, the First-of-Its-Kind AI Health Tracking App
Miami, FL (March 16, 2023) /ENDURANCE SPORTSWIRE/ - Ommyx is excited to announce the launch of its AI health tracking app, an innovative platform that syncs with your wearables, integrates your health data, and sends custom recommendations that align with your goals straight to your calendar. To founder David Mehlman,...
March 15, 2023
Introducing PROLIDS: A New Bicycle Helmet Brand Designed Especially for Kids!
Tulsa, Oklahoma /ENDURANCE SPORTSWIRE/ – Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear, and feel good about wearing. PROLIDS helmets will help...