PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
May 22, 2023
BibBoards Sparks a Controversy: Embracing Innovation and Sponsorships for Race Success
/ENDURANCE SPORTSWIRE/ – In a bold move that challenges tradition and sparks debate, BibBoards, the leading provider of innovative bib fasteners, is calling on runners and race organizers to break free from the shackles of safety pins and embrace a new era of sponsorship opportunities. With their cutting-edge design and branding...
May 19, 2023
Electrolit Hydration Beverage Unveils New Mango Flavor
CERRITOS, Calif., May. 19, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of its newest flavor, Mango. This fruity new flavor joins the global brand’s now 15-strong line of hydration beverages. Launching May 19, Electrolit Mango will be exclusively...
May 19, 2023
ROLL Recovery Announces Partnership with Backcountry.com, Bringing Innovative Recovery Products to Outdoor Enthusiasts
BOULDER, CO. (May 19, 2023)/ENDURANCE SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is thrilled to announce the availability of its top-rated recovery products, including the patented R8 Plus on Backcountry.com, the premier online destination for outdoor gear and apparel....
May 19, 2023
RunSignup Announces RaceJoy Now with Native Maps and Participant Pause
May 19, 2023 -Moorestown, NJ/ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, announces two significant advancements for its RaceJoy race day mobile app. As a RunSignup product designed to elevate the race day experience, RaceJoy now supports Google native maps and...
May 18, 2023
Strava and Nike tie-up to reach 300+ million athletes worldwide
Strava has today announced a partnership with Nike that will, for the first time, give members the ability to track and share their activity, inspiration and community across both company’s platforms. Later this summer, millions of Nike Run Club and Nike Training Club users will be able to upload their...
May 18, 2023
Revolutionary Micronutrition Brand, PILLAR Performance, Now Available in The US, UK, and Europe
/ENDURANCE SPORTSWIRE/ – Leading micronutrition company PILLAR Performance is excited to announce that its line of clinical supplements is now available for purchase in the United States, the United Kingdom, and Europe. With a focus on highest potency and bioavailable ingredients, PILLAR Performance is quickly becoming the go-to brand for elite...
May 18, 2023
ATriathletesDiary.com Seeks Sponsors to Support Continued Growth and Valuable Content for Endurance Sports Enthusiasts
Merrick, NY - [May 18, 2023] /ENDURANCE SPORTSWIRE/ - ATriathletesDiary.com, a leading blog dedicated to the endurance sports community, is calling for sponsors to help support its continued growth and provide even more valuable content to its readers. The blog was recently named one of the top six triathlon blogs...
May 17, 2023
New film follows a Wisconsin ultra runner’s quest on the Pacific Crest Trail
Ultra runner Timothy Olson set a world record when he ran 2,650 miles on the Pacific Crest Trail in 2021. The Amherst, Wisconsin, native's journey along the way was documented by a film crew. It took an average of 50 miles a day for 52 consecutive days. The "Mirage" film...
May 17, 2023
Wahoo Fitness Founder Buys Company Back from Banks
Wahoo’s business was doing well pre-pandemic, and then as the pandemic set in, their business exploded with sales. Like most indoor training companies, they couldn’t make stuff fast enough. Though, prices didn’t rise – they stayed as-is. Enter Rhone Equity in June 2021, with an agreement to take a majority...
May 17, 2023
The 2023 BMW Dallas Marathon Festival Announces Two-Year Partnership Extension with Troy Aikman’s EIGHT Elite Light Lager
DALLAS– /ENDURANCE SPORTSWIRE/ - The 2023 BMW Dallas Marathon Festival is delighted to announce the two-year extension of its successful partnership with EIGHT Elite Light Lager, a Texas beer brand founded by the iconic Dallas Cowboys legend Troy Aikman. This renewed collaboration will continue to elevate the marathon experience and provide participants...
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