PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

February 11, 2025
Weltool Unveils the M7 HCRl “Eyes of Heaven General” LED Flashlight: Precision Illumination for Professionals
/ENDURANCE SPORTSWIRE/ - Weltool, a leader in high-performance lighting solutions, proudly announces the release of the M7 HCRl "Eyes of Heaven General" LED Flashlight. This innovative flashlight is meticulously engineered to meet the demanding needs of professionals across various fields, offering unparalleled illumination and reliability. With its cutting-edge design and...

February 10, 2025
Let’s Race Launches AI-Powered Update to Revolutionize Race Discovery
Gainesville, FL. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Race, the leading mobile race calendar in the U.S., has unveiled its most advanced update yet, bringing AI-driven race recommendations and enhanced organization tools to runners and triathletes. With the launch of Version 4.4, Let’s Race continues to redefine how athletes...

February 10, 2025
Showcased3M collaborates with Hazzys, Lafuma, Pelliot, and Vector on fresh outdoor styles
ST. PAUL, Minn. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – 3M™, a global leader in advanced insulation and moisture-wicking technology, has teamed up with four exciting brands—Hazzys, Lafuma, Pelliot, and Vector—to bring 3M™ Thinsulate™ Insulation to the slopes in fresh and exciting styles. The latest looks were recently showcased at the...

February 10, 2025
ShowcasedUnwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series
BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series. Cyclists tackling the most grueling courses in gravel racing can now fuel up with a...

February 7, 2025
Recovery Footwear Leader OOFOS Launches the Oomy Zen, A Shoe That Transcends Comfort
February 7, 2025 /ENDURANCE SPORTSWIRE/ - Today, OOFOS, the global leader in active recovery footwear, introduces the OOmy Zen, a minimalist recovery masterpiece. The OOmy Zen distills years of expertise into a simple, simply revolutionary active recovery shoe. No unnecessary bells or whistles, just pure, peaceful relief with every step....

February 6, 2025
Altra Announces the All-New Timp 5 with BOA®
DENVER, Colo. (February 6, 2025) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Timp 5 BOA®. This new trail runner is designed to elevate the running experience and boost performance with additions to the lacing system, midsole and outsole...

February 5, 2025
Next-Generation Wattbike Air-Pro Unveiled: Elevating Commercial Indoor Training
February 5, 2025 /ENDURANCE SPORTSWIRE/ - Wattbike, the pioneering indoor bike specialist, has launched the Wattbike Air-Pro, marking a pivotal step in the evolution of commercial indoor training bikes. Building on the success of the revered Wattbike Pro/Trainer, the Air-Pro retains the unique and market leading features of its predecessor...

February 5, 2025
INFINIT Nutrition Launches TEMPO Liquid Fuel Concentrate
CINCINNATI, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, a leader in customized sports nutrition, is proud to announce the launch of TEMPO Liquid Fuel Concentrate, a revolutionary new product designed to simplify fueling for runners and endurance athletes of all kinds. TEMPO combines the convenience of liquid fueling with the compact...

February 4, 2025
Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology
COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology. Designed to redefine durability and performance, the LABS Project 008 will be released in three distinct...

February 4, 2025
4iiii announces collaboration with ROSE Bikes, including integration of the PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike
COCHRANE, ALBERTA, (JANUARY 4, 2025) /ENDURANCE SPORTSWIRE/ - 4iiii is proud to announce their collaboration with ROSE Bikes, which sees integration of their PRECISION 3+ Powermeter with the 2024 Backroad FF GRX RX825 Di2 gravel bike. Additionally, ROSE Bikes now offers 4iiii power meters in their online store, strengthening the...