PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 13, 2023
KINeSYS Sunscreen Awarded Pro-Bono BibRave Program
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is excited to be a recipient of BibRave’s new pro-bono program, “BibRave Brand Picks.” BibRave Brand Picks is a return to the company’s roots of finding and promoting nascent, innovative, and creative new products and brands. Commencing early June, the KINeSYS x BibRave partnership...
June 12, 2023
Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace
/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...
June 12, 2023
Injinji Partners with Fellow San Diego-Based Sock Company
San Diego, Calif. (June 12, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™ today announced its collaboration with fellow San Diego-based sock company, Pointe Studio on the new Injinji x Pointe Studio series. The partnership will create innovative and never-before seen Grip Socks for athletes who...
June 9, 2023
Royal Robbins Launches Spring 2024 Collection
SAN FRANCISCO (June 9, 2023) /ENDURANCE SPORTSWIRE/ - Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal Robbins was started 55 years ago by Liz and Royal Robbins, iconic climbers and adventurers....
June 8, 2023
ENVO Drive E-Mobility Brand Taps SIMBOL Communications as PR Agency of Record
Vancouver, Canada (June 8, 2023) /ENDURANCE SPORTSWIRE/ - Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – is partner with SIMBOL Communications as their PR Agency of...
June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
June 8, 2023
PUMA and The San Francisco Marathon Announce Multi-Year Partnership
San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...
June 8, 2023
Chasing Watts makes it easier than ever to create rides with your GPX files
/ENDURANCE SPORTSWIRE/ – Chasing Watts, the leading group ride app for cyclists, has just made it easier than ever for ride creators to build a ride within the app using their GPX route. Now you can quickly create a ride using a route you have created with a third-party program, a...
June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
June 7, 2023
D3O Ghost Back Protector Wins ISPO Award For Revolutionary Lightweight, Flexible Impact Protection
MUNICH, GERMANY / 06 JUNE, 2023 /ENDURANCE SPORTSWIRE/ – D3O, the world’s leading impact protection solutions company, has won a coveted ISPO award for their Ghost™ Back Protector with Impact Print™, a lightweight, cool, flexible solution featuring D3O’s innovative non-Newtonian material. Using the revolutionary D3O® Impact Print™ technology, the Ghost™ Back...