PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 1, 2023
Altra’s Best-Selling Torin Road Shoe Gets an Update
DENVER (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, has released the seventh iteration of its best-selling Torin road shoe, with Torin 7 updates ranging from a stack height increase to a completely redesigned tongue, heel collar and mesh upper. The Torin is a longtime member of...
May 31, 2023
John Perry Joins Gnarly Nutrition as Head of Marketing
Salt Lake City, UT (May 31, 2023) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is excited to announce the recent hire of John Perry as their new Head of Marketing. John brings more than two decades of strategic and creative marketing expertise for iconic brands. He has successfully built and led marketing...
May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
May 25, 2023
HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/ENDURANCE SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...
May 25, 2023
CEP Launches the NEW Compression Tights & Shorts 4.0, Offering Runners Greater Support and Recovery
Whitsett, NC. (May 25, 2023)/ENDURANCE SPORTSWIRE/ – Today, CEP Compression, a world leader in compression products for athletes, announces the 4.0 lineup of Compression Tights and Shorts. These products allow users to enjoy a maximum compression effect during workouts while gaining muscle stability and faster recovery. The Men’s Compression Tights 4.0...
May 25, 2023
BOA IGNITE BLAST Awarded NSF “Certified for Sport” Designation
RALEIGH, N.C. (May 24, 2022)/ENDURANCE SPORTSWIRE/ – BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation Foundation (NSF)’s Certified for Sport® Program. NSF is a global public health organization that tests and certifies products to help protect...
May 25, 2023
PitFit Training and Nix Biosensors Team Up with Infinit Nutrition to Create Custom Hydration Products for Race Car Drivers
BOSTON, MASS /MAY 25, 2023 /ENDURANCE SPORTSWIRE/ – This Sunday marks the start of two of the largest races in motorsports, IndyCar’s 107th annual Indy500 and NASCAR’s 64th CocaCola 600. Nix Biosensors, in partnership with PitFit Training, the leader in human performance in motorsports, will outfit each of their drivers with sweat-analyzing biosensors...
May 24, 2023
JoJé Bar and Ultra-Cycling Legend Lael Wilcox Join Forces for a Limited-Edition Mixed Box
Thousand Oaks, Calif. /ENDURANCE SPORTSWIRE/ – JoJé Bar (pronounced JO-JAY), makers of real-food baked energy bars, announces their latest athlete collaboration: the Lael Wilcox Mixed Box. Hand-selected alongside ultra-cycling champion Lael Wilcox, this limited-edition assortment contains Lael’s favorite items: two of all six JoJé Bar flavors, plus two packets of Bonk Breaker...
May 24, 2023
New Fitness Platform ReadyFit Launches Mobile Military Physical Fitness Testing
Coronado, CA /ENDURANCE SPORTSWIRE/ - ReadyFit, a mobile fitness testing platform, officially launched today to provide aspiring and current military service members with a tool to maintain physical fitness standards, while also providing a tool for military leaders to assist with recruiting and monitor individual unit readiness. ReadyFit administers the...
May 23, 2023
Equinox Unveils Luxury Loyalty Program
Equinox is playing the part of concierge to its clientele. The high-end health club operator announced an exclusive program called Equinox Circle, granting gym members access and perks to luxury brands across healthtech, nutrition, travel, and more. Fitt Insider