PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 6, 2023
TrainingPeaks to adopt new Custom Workout APIs for Apple Watch Workout app
Louisville, Colo., June 6th, 2023 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes announced today a new integration between TrainingPeaks and Apple Watch. Using new APIs announced today at Apple’s Worldwide Developer Conference for watchOS 10, TrainingPeaks will create Custom Workouts that can be imported...
June 5, 2023
European start-up GOFLUO raises €1M to accelerate North American growth with its stylish Bodyglowers
/ENDURANCE SPORTSWIRE/ – GOFLUO, the innovative Belgian fashion brand that fuses style and safety, was founded in 2018 by Julie Vets. The fashion designer and mother of three recognized the need for high-visibility clothing that looked as good as it was safe. With the growing popularity of (e-)bikes, steps and scooters,...
June 5, 2023
Denago to reveal three new eBike models at the (e)Revolution show
Dallas, TX (June 5, 2023)/ENDURANCE SPORTSWIRE/ – Denago will reveal new Hunting, Cargo, and eMTB eBike models at the (e)Revolution show, Booth 6535, in Denver, Colorado this week. The 2023 (e)Revolution show is open to both members of the trade and the public: trade-only days are June 8-9, and are intended for...
June 1, 2023
REI Introduces Its First Trail Running Shoes Since 1970s
REI jumps back with a brand-new trail runner line called Swiftland. Not only is this shoe a big deal for REI, which has been out of the running shoe game for almost half a century, but, according to the brand, it’s also a big deal for the planet. The Swiftland...
June 1, 2023
KOO Eyewear launches new LUCE Capsule Collection
(June 1, 2023) /ENDURANCE SPORTSWIRE/ - The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE - a collection designed for cyclists looking to leave their mark on the roads. Inspired by the Italian word for light, the LUCE collection offers new additions to...
June 1, 2023
Team AMANI partners with Nix Biosensors to Improve Cycling Training for East African Cyclists
BOSTON, MASS — June 1, 2023 /ENDURANCE SPORTSWIRE/ – Team AMANI, the professional cycling development program in East Africa, has partnered with Nix Biosensors, a cutting-edge health biosensing company, to integrate the Nix Hydration Biosensor into their training regimen. By training with the Nix Hydration Biosensor, team members will create informed and...
June 1, 2023
Altra’s Best-Selling Torin Road Shoe Gets an Update
DENVER (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, has released the seventh iteration of its best-selling Torin road shoe, with Torin 7 updates ranging from a stack height increase to a completely redesigned tongue, heel collar and mesh upper. The Torin is a longtime member of...
May 31, 2023
John Perry Joins Gnarly Nutrition as Head of Marketing
Salt Lake City, UT (May 31, 2023) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is excited to announce the recent hire of John Perry as their new Head of Marketing. John brings more than two decades of strategic and creative marketing expertise for iconic brands. He has successfully built and led marketing...
May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
May 25, 2023
HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/ENDURANCE SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...