PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
June 14, 2023
“Get 10% Fitter” or your money back on Wattbike purchases
/ENDURANCE SPORTSWIRE/ – Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. With a mission to improve the health and fitness of every athlete in the world, Wattbike’s most recent campaign ‘Get 10% fitter, Guaranteed’ is their...
June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...
June 13, 2023
Specialized Drops $3,800 Turbo Levo SL 24″ Kid’s E-Bike
An e-bike built specifically for kids — with the power of adult models. The new Specialized Turbo Levo SL Kids gives a whole new avenue for fun on the trails (or the ability to keep up with adults). It’s 36.6 lbs of a legit e-bike equipped with the same internals...
June 13, 2023
KINeSYS Sunscreen Awarded Pro-Bono BibRave Program
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is excited to be a recipient of BibRave’s new pro-bono program, “BibRave Brand Picks.” BibRave Brand Picks is a return to the company’s roots of finding and promoting nascent, innovative, and creative new products and brands. Commencing early June, the KINeSYS x BibRave partnership...
June 12, 2023
Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace
/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...
June 12, 2023
Injinji Partners with Fellow San Diego-Based Sock Company
San Diego, Calif. (June 12, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™ today announced its collaboration with fellow San Diego-based sock company, Pointe Studio on the new Injinji x Pointe Studio series. The partnership will create innovative and never-before seen Grip Socks for athletes who...
June 9, 2023
Royal Robbins Launches Spring 2024 Collection
SAN FRANCISCO (June 9, 2023) /ENDURANCE SPORTSWIRE/ - Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal Robbins was started 55 years ago by Liz and Royal Robbins, iconic climbers and adventurers....
June 8, 2023
ENVO Drive E-Mobility Brand Taps SIMBOL Communications as PR Agency of Record
Vancouver, Canada (June 8, 2023) /ENDURANCE SPORTSWIRE/ - Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – is partner with SIMBOL Communications as their PR Agency of...
June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...