PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 22, 2023
Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The BOA Performance Fit Lab, established in 2018, has...
August 22, 2023
New influencer partnership enhances Wexer’s multi-lingual content provision
TUESDAY 22ND AUGUST 2023, LONDON/ENDURANCE SPORTSWIRE/ – Digital fitness expert Wexer has unveiled a new content partnership with influencer Sophie Joline Fischer – aka Cycling Sophie – which for the first time enables Wexer to deliver German language content across its Mobile and in-club Virtual platforms. Cycling Sophie was created with...
August 22, 2023
Electrolit Puts a Twist on Hydration with Pineapple Flavor Launch
CERRITOS, Calif., Aug 22, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is bringing the refreshing flavors of summer to market with the addition of Pineapple to its plethora of variants. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the...
August 22, 2023
RunSignup Launches Apple Pay and Apple Wallet Integration
Moorestown, N.J. - August 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., announces the integration of Apple Pay and Apple Wallet for efficient registration, donations, and race check-ins. With Apple Pay, registering for events becomes even faster and more seamless, and...
August 21, 2023
COROS announces large firmware update for its GPS watches
IRVINE, California / AUGUST 21st, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of its August 2023 firmware update, which brings many exciting new features to the APEX Pro 1, VERTIX 1, PACE 2, APEX 2, APEX 2...
August 19, 2023
Boutique American bike brand announces closure
The American parent company of All-City Cycles, Quality Bicycle Products (QBP), has announced that its boutique bike brand will be "retired in a few years," with "no new product development beyond model year 2024." Cycling Weekly
August 18, 2023
Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead...
August 18, 2023
Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started
In early 2023, Meta completed its acquisition of Within, maker of the popular VR fitness app Supernatural, for a reported $400 million, cementing the tech company’s entry into the space. In the four years or so between its first foray into VR and its decision to shell out big bucks...
August 17, 2023
Go Fast and Far with the new APEX 2 Pro Chamonix Edition from COROS
IRVINE, California / August 17th, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of the APEX 2 Pro Chamonix Edition, a 3000-unit limited edition colourway that recognises one of the greatest places on earth to train and trail-blaze....
August 17, 2023
Yamaha Bicycles Launches All-New E-commerce Platform
CYPRESS, Calif. – August 17, 2023 /ENDURANCE SPORTSWIRE/ - Yamaha Bicycles, celebrating its 30th anniversary as a pioneering leader in e-bikes, is announcing the launch of an all-new e-commerce platform in partnership with their large network of high-quality dealers. Live now at, https://yamaha-motor.com/shop/e-bike/ebike-models e-bike enthusiasts can purchase their new Yamaha...