PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 25, 2023
Kitman Labs Inks Deal with Iowa State University for Combined Medical Data and Performance Analytics Platform to Support Student Athletes
Menlo Park, California (July 25, 2023)/ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today announced that Iowa State University will be deploying Kitman Labs’ iP: Intelligence Platform across all men’s and women’s varsity sports. They become the...
July 25, 2023
Leading Home Fitness Brand Horizon Fitness Partners with Kinomap
(July 25, 2023) – BOSTON /ENDURANCE SPORTSWIRE/ – Interactive fitness platform Kinomap today announces a new partnership with leading home fitness equipment brand Horizon Fitness. The two health-focused brands are working to improve the experience of cardio equipment users everywhere by providing interactive training for indoor cycling and running. This partnership...
July 24, 2023
Squirt Cycling Products Partners with Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ -The primary disciplines of the sport of Adventure Racing include trekking, mountain biking and paddling with map-and-compass navigation to bring them all together. It is in this environment that Squirt Cycling Products are well suited, making them a perfect partner for the Adventure Racing World Series (ARWS). Squirt’s...
July 20, 2023
Article One Introduces ACTIVE x Optical Line, Adding Prescription Eyewear to Performance Offerings
FLINT, Mich. /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand creating handcrafted active and optical frames, today announced the launch of its ACTIVE x Optical line for prescription wearers. As experts in optical eyewear, the expansion to its award-winning ACTIVE sunglasses collection is a return to the brand’s original roots...
July 20, 2023
Essential Elements® Helps Hydrate Your Hustle
LOS ANGELES (July 20, 2023) /ENDURANCE SPORTSWIRE/ - Essential elements® (EE) – the premium, science-backed sports nutrition brand – has the perfect solution for staying hydrated this scorching summer: hydration sticks. Featuring a blend of electrolytes, apple cider vinegar and buffered vitamin C to ease digestion, Essential Elements® Hydration will...
July 19, 2023
ShowcasedINFINIT Nutrition Introduces :PREMIUM Fructose Fuel
Cincinnati, Ohio, July 19, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the leader in personalized sports nutrition, announced the launch of a new product line to the US market. :PREMIUM Fructose Fuel is an ultra high carbohydrate sports drink mix scientifically formulated for endurance athletes who are looking to go harder for longer. “Fueling...
July 18, 2023
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat testing in sport. Titled Sweat Science, the three-month digital campaign will follow the journey of...
July 18, 2023
OOFOS Launches Collaborative Sport Flex Pack with Lifestyle Brand RE-INC
July 18, 2023/ENDURANCE SPORTSWIRE/ – Today, OOFOS, the global leader in Active Recovery footwear, announced it is launching its second collaborative Sport Flex pack with mission-driven Brand RE—INC. Started by four members of the USWNT and global sport & activism icons, Christen Press, Tobin Heath, Meghan Kingenberg and Megan Rapinoe, RE—INC...
July 18, 2023
Kinomap Partners with Leading Fitness Manufacturer SportsArt to Improve Cardio Experiences
July 18, 2023 – BOSTON/ENDURANCE SPORTSWIRE/ – Interactive fitness platform Kinomap is excited to announce a new partnership with leading fitness equipment manufacturer SportsArt. The two global brands, with shared passions for personal improvement, sustainability and innovation, are working together to improve and personalize the experience of cardio equipment users worldwide....
July 14, 2023
This Italian Brand Is Making Running Shoes Out of Socks
After announcing its U.S. debut in March, Italy-based UYN — an acronym for “Unleash Your Nature” and pronounced “Win” — revealed its next atypical innovation: running shoes made from socks. The brand, founded by design and manufacturing company Trerè Innovation, will debut UYN Running in spring ’24. UYN Running will include several...