PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 15, 2024
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
October 15, 2024
4iiii Expands Distribution in Switzerland with New Partner Stolutions GmbH
COCHRANE, ALBERTA, 15 OCTOBER 2024 /ENDURANCE SPORTSWIRE/- 4iiii Innovations Inc., a leader in power-driven cycling performance, is proud to announce its partnership with Stolutions GmbH to distribute its cutting-edge products in Switzerland and Liechtenstein. This new collaboration will focus primarily on the Swiss market, home to a passionate cycling community...
October 14, 2024
The Grasshopper Adventure Series joins the Movemint event platform for 2025 edition of race
UKIAH, CALIFORNIA 10/14/24 /ENDURANCE SPORTSWIRE/ - The Grasshopper Adventure Series (grasshopperadventureseries.com) has joined the Movemint event platform for the 28th annual edition of the series. This partnership enables the Grasshopper Adventure Series to sell series passes, where participants are automatically placed in each event, consolidate their e-commerce and merchandise to...
October 11, 2024
Quintana Roo Named Official Partner of 2024 VinFast IRONMAN World Championship — Kona
Chattanooga, TN /ENDURANCE SPORTSWIRE/— Quintana Roo, a global leader in triathlon bikes, announces a partnership naming Quintana Roo as an official partner of the 2024 VinFast IRONMAN World Championship - Kona, being held Oct. 26th in Kailua-Kona, Hawaii. The partnership brings together two iconic brands with a long history...
October 10, 2024
SMITH Launches new Seeker Sunglass Merging Style & Tech for Outdoor Pursuits
PORTLAND, OREGON (Fall 2024) /ENDURANCE SPORTSWIRE/ - Performance reimagined for today’s explorers, the new Seeker sunglass from SMITH is crafted for all terrains and endless pursuits. From running, hiking, biking, and alpine adventures, the Seeker is tailored in form and function from athlete feedback, including Anton Krupicka, by blending hidden...
October 10, 2024
Norda and SOAR Launch Premium Trail-Running Apparel Collaboration
10 OCTOBER, 2024, CANADA /ENDURANCE SPORTSWIRE/ - For its latest release, Canadian trail running brand norda launches an apparel collaboration with British running brand SOAR. Rooted in their passion for serving runners with the very best, the footwear brand and apparel brand have come together to create a collection of seven...
October 10, 2024
H2O Audio Partners with Professional Triathlete Lionel Sanders to Launch TRI 2 Multi-Sport Series and Amplify Triathlon Training
SAN DIEGO, Oct. 10, 2024 /ENDURANCE SPORTSWIRE/ – H2O Audio, a leader in waterproof audio technology, announces its partnership with professional triathlete Lionel Sanders, fresh off his victory at Ironman Canada. Sanders played a key role in helping the development of H2O Audio’s new TRI 2 Multi-Sport Series, marking a...
October 8, 2024
Strava launches AI-powered guidance feature for athletes
This week, Strava announced the launch of Athlete Intelligence, the platform’s AI-powered feature that provides personalized insights based on an athlete’s activity data. Only available to Strava subscribers, this update will make it easier to understand performance metrics from a mobile device so subscribers can get more out of each...
October 8, 2024
CEP Compression Launches NEW Flight Sock for Improved Blood Circulation During Long Travel Days
Whitsett, NC. (October 8, 2024) /ENDURANCE SPORTSWIRE/ — Today, CEP Compression, a world leader in compression products, announces the new Flight Sock, a must-have for any traveler. Offering improved blood circulation during long trips to reduce the risk of deep-vein thrombosis, and featuring compression and merino wool for perfect heat...
October 8, 2024
H2O Audio Unveils TRI Charging Case: Portable Protection, Power, and Music Loading for TRI-Series Headphones
SAN DIEGO, Oct. 8, 2024 /ENDURANCE SPORTSWIRE/ - H2O Audio, the leader in waterproof audio technology, introduces its latest accessory designed to elevate the experience of athletes and active individuals everywhere: the TRI Charging Case. Developed specifically for the TRI and TRI 2 Multi-Sport Series headphones, this innovative carrying case...