PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

February 25, 2025
Noble Biomaterials and Coolcore® Launch COOLPRO Fabric: A Revolution in Cooling Performance Fabric at Performance Days Munich
Scranton, PA (February 25, 2025) /ENDURANCE SPORTSWIRE/ - Noble Biomaterials, a global leader in antimicrobial and conductive solutions for soft surface applications, has partnered with Coolcore, a pioneer in chemical-free thermoregulation fabrics, to introduce COOLPRO fabric, a breakthrough fabric technology that delivers advanced cooling performance with permanent antimicrobial protection. Noble...

February 25, 2025
Final Surge Launches New Attendance Roster Tracking Feature
February 25, 2025 /ENDURANCE SPORTSWIRE/ - Final Surge is excited to announce the launch of their new Attendance Roster feature, designed to make event check-ins such as group runs and team practices seamless for coaches and athletes. This feature is packed with robust tools to simplify athlete management, enhance engagement,...

February 25, 2025
RunSignup Releases RaceDay Mobile Timing App Version 5
Moorestown, NJ (February 25, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology provider for endurance events in the United States, announces the release of RaceDay Mobile Timing App Version 5. This significant update introduces innovative real-time photo capture integration, allowing race timers to capture and auto-tag participant photos directly from...
February 24, 2025
Life Time Launching Free Ultimate Protein Reset
Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March. The program, which launches March 3, will be available on Life Time’s app, where challenge participants can access the...

February 21, 2025
Electrolit’s Fresh & Fruity Pink Grapefruit Flavor Debuts Exclusively at 7-Eleven Nationwide
Houston, TX (February 21, 2025) - Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is rolling out its scientific formulation in the all-new fruity freshness of Pink Grapefruit, debuting in its iconic 21 fl. Oz. square bottles on shelves exclusively at 7-Eleven in time...

February 20, 2025
DeFeet Chosen As Performance Partner For Team Visma – Lease a Bike
Hildebran, NC (February 20, 2025) /EBDURANCE SPORTSWIRE/ - DeFeet announces it has been chosen to be performance partner for socks by Team Visma - Lease a Bike for 2025. The Tour de France winning team in 2022 and 2023 enters the 2025 season with a healthy Jonas Vingegaard, Wout van...

February 19, 2025
Sidi unveils industry-leading technology for 2025
MASER, Italy /ENDURANCE SPORTSWIRE/ - Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s...
February 18, 2025
Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a "new brand" that they say will "disrupt the global fitness and activewear industry," both companies announced Tuesday. USA Today
February 18, 2025
Silca Plans to Pay Sponsored Racers Bonus If They Flat with New Ultimate Sealant
Silca just introduced a new tire sealant, and it’s not just the formulation that’s making waves. Their new Ultimate Sealant is said to be, well, the ultimate. Bike Rumor

February 18, 2025
Bikeflights Reveals Latest Version Of Its Bike Shipping Box
PORTLAND, OR (February 18, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to reveal the latest version of its most popular bike shipping box, the Bikeflights Bike Box Large (BBL). Significant upgrades have made the box easier-to-pack, sturdier and more recyclable. “We leveraged...