PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

March 20, 2025
Zealios Expands Sport Performance Sunscreen Line
BEND, OR – [March 20, 2025] /ENDURANCE SPORTSWIRE/ - Zealios, a leader in high-performance skin care for athletes, has launched two new sunscreens: Sport Performance Hybrid SPF 50 and Sport Performance Ultralight SPF 50. These formulas join Zealios’ Sport Performance Mineral SPF 30, providing top-tier sun protection for athletes and...

March 19, 2025
MOVE Pre-Workout: Redefining Performance With Science-Led Innovation
March 19, 2025 /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the no-BS, science-led brand for high-achievers, is revolutionising the fitness industry with its effective, clean, and premium formula designed for athletes and fitness enthusiasts alike. Created to challenge the outdated industry of pre-workouts that come with nasty side effects of unnecessary overstimulation,...
March 19, 2025
Introducing Eternal: A New Healthcare Service Offering Athletes a Complete Approach to Sustained Athletic Performance
San Francisco, CA (March 19, 2025) /ENDURANCE SPORTSWIRE/ - Eternal, a new healthcare service tailored to lifelong athletes, has officially made its public debut with the opening of its first performance centers in San Francisco and New York. Created for runners, cyclists, triathletes, and other endurance athletes dedicated to pushing...

March 18, 2025
Tinkerers Rejoice: Bike Upgrades Come To The Zwift Drop Shop
March 18, 2025 /ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, announces the launch of the Bike Upgrade System, adding more value to the Drop Shop economy. ‘New Bike Day’ is the highlight for almost any cyclist but the next best thing is a shiny new upgrade,...

March 18, 2025
Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces
Sun Valley, ID /ENDURANCE SPORTSWIRE / - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new versatile lifestyle...

March 18, 2025
LEGACY MOTOR CLUB Integrates Nix Biosensors’ Personalized Hydration Technology for Optimized Performance
STATESVILLE, NC (March 18, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology is proud to announce its partnership with LEGACY MOTOR CLUB as the Official Hydration Biosensor Supplier. This collaboration will provide both drivers and pit crew athletes with advanced hydration insights, optimizing endurance,...

March 17, 2025
Craft Sportswear Announces Global Launch of Kype Pro: The Fastest Shoe to Ever Come from Sweden
BORÅS, Sweden – March 17, 2025 /ENDURANCE SPORTSWIRE/ - Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of the Kype Pro, the pinnacle model of the brand’s road running footwear range. Initially...

March 17, 2025
Cadence Sports launches Collie
March 17, 2025/ENDURANCE SPORTSWIRE/ - Austin, Texas-based Cadence Sports has launched Collie, an all-in-one software solution to streamline event registration, fundraising, and check-in processes. Built for organizations of all sizes, Collie enhances efficiency, engagement, and growth through powerful tools tailored for event and campaign management. Collie offers a seamless and...

March 17, 2025
ShowcasedTailwind Nutrition Announces Grape Endurance Fuel as a Permanent Addition to Its Year-Round Lineup
DURANGO, COLO. - March 17, 2025 /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, a trusted leader in sports nutrition for endurance athletes, is excited to announce that Grape is now part of its core Endurance Fuel lineup. Originally introduced as a limited-edition flavor, Grape earned its place among Tailwind’s year-round offerings, driven...

March 14, 2025
Garmin Returns as Official Sponsor for 2025 Supertri E World Championships Powered by MyWhoosh
March 14, 2025 /ENDURANCE SPORTSWIRE/ - Supertri can today announce the return of Garmin as an official sponsor for the 2025 Supertri E World Triathlon Championship powered by MyWhoosh. This marks the fifth consecutive year of the sponsorship, reinforcing Garmin’s position as a key technology provider in the world’s most...