PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
September 1, 2023
Denago releases new eXC line of mid-drive motor eMTBs
Irving, TX (September 1, 2023)/ENDURANCE SPORTSWIRE/ – Denago has launched a new eXC line of mid-drive motor eBikes with availability across their network of more than 250 brick and mortar partner bike shops and at Denago.com, starting today. These models are Denago’s first performance eMTBs for off-road enthusiasts. The eXC line includes...
August 31, 2023
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and...
August 31, 2023
Saucony Reunites With Universal Works on New Suede Runner Sneakers
Within Universal Works’ Future Friendship Project initiative — where the brand joins with like-minded labels on collaborative projects — Saucony has teamed up again with the contemporary clothing label on a fall 2023 capsule collection. The line features two iterations of the sneaker brand’s newest runner shoe, the Jazz NXT....
August 30, 2023
GSI Outdoors and Buck Knives Partner to Celebrate Outdoor Cooking with Exclusive Prize Pack Giveaway
Spokane, Wash. — August 30, 2023 /ENDURANCE SPORTSWIRE/ - GSI Outdoors and Buck Knives are thrilled to announce an exciting partnership that celebrates the joy of cooking in the great outdoors. In collaboration with renowned outdoor cooking chefs, Adam and Jessica Cheek of @adam.northwest, the brands are set to launch...
August 29, 2023
Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
August 29, 2023
ShowcasedCOROS announces the PACE 3 GPS Sport Watch
IRVINE, California / AUGUST 29, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its legendary...
August 29, 2023
A 2023 Guide to America’s Best eBike Insurance
August 29, 2023 / ENDURANCE SPORTSWIRE /– BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, has released a 2023 Guide to America's Best eBike Insurance. Electric bicycle owners have an essential 'need' to protect their eBikes with a separate bike insurance policy. BikeInsure is a separate insurance policy designed specifically...
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