October 17, 2023

Peloton Expands Into Austria

Peloton announced its expansion into Austria, its fifth market outside the U.S. Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relationship with Amazon. Sport-Tiedje, the largest specialist retailer of home fitness equipment in Europe, will sell Peloton Bike, Bike+,...

October 17, 2023

A New Novel Shows Young Girls Just How Strong They Can Be

/ENDURANCE SPORTSWIRE/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....

October 16, 2023

Murf Electric Bikes Unleashes Freedom with Latest Launch – The Higgs Cargo

San Clemente, CA (October 16, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, an e-bike pioneer delivering powerful, yet comfortable solutions for cyclists of all levels, is proud to unveil the latest addition to its e-bike lineup – the Higgs Cargo. This innovative passenger e-bike is designed to provide families with...

October 14, 2023

The Women’s 2023 Hawaii Ironman World Championship Bike Count

Unlike back in September when Canyon took a surprising and commanding victory in the Ironman World Championship bike count, longtime bike count champion Cervelo is back to its old tricks at the top of the heap. In Nice, Cervelo was roughly 4% behind Canyon, but in Kona we see Canyon...

October 13, 2023

Fuels launch and sample new PRIMED drink at Bob Babbitt’s Pro-athlete interviews

RALEIGH, North Carolina, October 13, 2023 /ENDURANCE SPORTSWIRE/ – SFuels 1st generation PRIMED and TRAIN Endurance Drinks have supported pro and age-group elite athletes win Superleague triathlon series, XTERRA world-championships, USTA 100-mile road championships, and Kona/Utah Ironman age-group world championships for over the last several years. SFuels CEO and General Manager,...

October 12, 2023

The Breakaway Brings AI-Driven Training to Another Top Cycling Event with Coach

(Truckee, CA) /ENDURANCE SPORTSWIRE/ - Founded by two ex-Strava leaders and Olympian Christian Vande Velde, The Breakaway is proud to introduce Coach, an innovative AI-driven cycling companion that guides riders on which sessions to prioritize for daily, consistent progress. This November, the over 7,500 riders partaking in the 40th edition...

October 12, 2023

Derby based boobydoo pledge to fit 1000 women with the best sports bras for them

12th October 2023 - Derby, UK /ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite teams, athletes...

October 12, 2023

8 Denago eBike models achieve UL2849 certification

Irving, TX (October 12, 2023) /ENDURANCE SPORTSWIRE/ - Denago eBikes has achieved UL2849 certification on 8 key models in their eBike product line, as well as UL2271 certification on the batteries included with those models. UL’s 2849 is quickly becoming the industry-wide testing standard for eBikes, offering safety certification via...

October 10, 2023

EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal

Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost its appeal in the performance category, while Adidas, Converse,...

October 10, 2023

BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year

[San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...