PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
December 8, 2023
Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024
After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...
December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Kane_Choi_Profile_1200x1200-275x275.jpg)
December 8, 2023
Kane Footwear Launches Collab Shoe with Matt Choi
Westport, CT (December 8, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce the launch of their collaborative Revive design in partnership with running influencer and personal trainer Matt Choi. The shoe features a sky blue base color with yellow and dark blue speckles, along with Choi’s tagline “Limitless”...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/Bob_Babbitt_PIC-258x275.jpg)
December 8, 2023
Perceev Announces Partnership with Triathlon Industry Legend, Bob Babbitt
December 8, 2023 /ENDURANCE SPORTSWIRE/ - Perceev, an innovative new software as a service platform for endurance races, is thrilled to announce its partnership with USA Triathlon and Ironman Hall of Famer Bob Babbitt, who will play a key role on the advisory board. Bob has been a part of...
December 7, 2023
Can AI Find Your Perfect Fitting Running Shoe?
A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...
December 7, 2023
Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers
It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/FINAL_BikeLeague_BikeInsure_PR-275x275.jpg)
December 7, 2023
League of American Bicyclists Celebrates BikeInsure as Official Bike Insurance Partner
Washington, DC / December 7, 2023 /ENDURANCE SPORTSWIRE/ - The League of American Bicyclists is excited to announce our partnership with BikeInsure to offer League members a clear and comprehensive opt-in bicycle insurance policy. This partnership with BikeInsure emphasizes the importance of protecting bicycles and electric bikes, which are essential...
![](https://www.endurancesportswire.com/wp-content/uploads/2011/04/RunnerBox_DecJan-1-275x224.png)
December 7, 2023
The RunnerBox and The RiderBox Release their Winter Edition and Increase Capacity for 500 New Subscribers
/ENDURANCE SPORTSWIRE/ – The RunnerBox and The RiderBox, a leader in the endurance gift and subscription industry, has debuted their most highly sought after box of the year: The Winter Edition. After reaching maximum subscriber limits upon its release in the past four years, the subscription service has announced they...
December 6, 2023
The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize
The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...