PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 2, 2023
Best Bike Split Works with OpenAI to Create an AI Assistant
Austin, TX (November, 2023) /ENDURANCE SPORTSWIRE/ – Best Bike Split (BBS) proudly announces the launch of its latest feature, the BBS AI Assistant, designed to propel athletes and coaches toward unparalleled success on race day. This innovative tool underscores BBS's commitment to harnessing the latest AI advancements, offering users an...
November 2, 2023
Altra Announces the Launch of the New VIA Olympus 2
DENVER /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than ever, the VIA Olympus 2 was created to allow runners to stay out there longer...
November 1, 2023
Angel City FC Launches Performance Optimization Solution From Kitman Labs
Menlo Park, California and Los Angeles, CA (November 1, 2023) /ENDURANCE SPORTSWIRE/ – Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new relationship with LA-based, NWSL club, Angel City Football Club. On the heels...
November 1, 2023
Chargel Powers Up for the November Race Series with Sponsorships and Sampling at Signature California Races this Month
IRVINE, Calif. (Nov. 1, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its November competitive race station lineup as Chargel aims to expand its scope among the athletic community with onsite attendance and product sampling. November’s Chargel Station will continue the fall racing season at Bike...
November 1, 2023
Treat Public Relations Launches New Online Course
MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations has released Headlines and Finish Lines, a new online course designed to empower race directors and event organizers to drive more press coverage of their events. The course is composed of more than three hours of videos, downloadable templates and printable tip...
October 31, 2023
Aston Martin Enters The High-End Cycling World With Its All-New .1R Bike
Aston Martin joins the two-wheel world with help from J.Laverack. Luxury meets innovation as Aston Martin joins forces with J.Laverack to launch the J.Laverack x Aston Martin .1R, showcased as the pinnacle of bespoke bicycles. This collaboration is a fusion of automotive high-performance design and cycling craftsmanship, resulting in a...
October 31, 2023
Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™
Vancouver, BC, October 31, 2023 /ENDURANCE SPORTSWIRE/ - FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces the launch of HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next...
October 31, 2023
ShowcasedA2 Bikes Releases New Rogue All Road Bicycle
Lake Oswego, Ore. (October 31, 2023) /ENDURANCE SPORTSWIRE/ – A2 Bikes, a Portland-area direct-to-consumer bike manufacturer, officially announced today the release of their new endurance-focused all-road bike. The Rogue – inspired by the undying spirit of the Pacific Northwest and the cascading beauty of Oregon’s Rogue River – was designed by...
October 31, 2023
New ActiveLook Application for Apple Watch Introduces First-Ever Strava Live Segments Experience for Runners and Cyclists in Augmented Reality
GRENOBLE, France (October 31, 2023) /ENDURANCE SPORTSWIRE/ – MICROOLED, the leading manufacturer of near-eye microdisplays, today announced a major update to its ActiveLook application for Apple Watch, which now features direct Strava integration. ActiveLook is the first “AR” connected eyewear solution that connects directly to Apple Watch, and the first Apple...
October 30, 2023
Stryd Announces Stryd Duo + Stryd Footpath: Dual Sided Running Power Meter + New Injury, Fatigue, Performance, Footwear, and Drill Monitoring Tool
Boulder, CO /ENDURANCE SPORTSWIRE/ - Stryd, the leader in run power technology, announces Stryd Duo, a dual-sided running power meter, along with the new Stryd Footpath, a ground-breaking bilateral motion capture of your running with 3D visualization and analysis toolset to enhance performance, monitor injury recovery, fatigue, footwear selection, and...