PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

March 26, 2025
Delfina Athletics Partners with Greater Waco Sports Commission to Support Endurance Athletes in Central Texas
Austin, Texas (March 26, 2025) /ENDURANCE SPORTSWIRE/ – Delfina Athletics, an Austin-based leader in custom endurance sports apparel, has partnered with the Greater Waco Sports Commission to further establish Waco as a premier destination for endurance athletes. As part of this collaboration, the brand will support some of the commission’s...

March 26, 2025
ShowcasedZygo Launches Enhanced Spoken Word Mode to Deliver Innovative Audio Clarity for Swimmers
Los Angeles, CA – March 26, 2025 /ENDURANCE SPORTSWIRE/ - Zygo, the world’s first and only underwater streaming headphones, today announced an enhancement to its pioneering technology: Spoken Word Mode – a feature that lets users activate an enhanced audio clarity mode for spoken content like podcasts, audiobooks and coaching...

March 25, 2025
Manchester City Women Announces Global Partnership With Hytro
March 25, 2025 /ENDURANCE SPORTSWIRE/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 25, 2025
VeloPress Announces New Book “THE UNFORGIVING HOURS: The Grit, Resilience, And Perseverance at The Heart of Endurance Sports” – Publishing April 8
March 25, 2025 /ENDURANCE SPORTSWIRE/ - How far can you go? What is your limit? The Unforgiving Hours: The Grit, Resilience, and Perseverance at the Heart of Endurance Sports By Shannon Hogan –on-sale April 8, 2025– For readers of Born to Run and Endure, endurance athlete and journalist Shannon Hogan brings to life the inspiring stories...
March 24, 2025
Rossignol Enters Trail Running Category
Rossignol officially entered the trail running category this month with its designed-for-athletes Vezor 4 shoe with soles produced in collaboration with Michelin. Rossignol also launched the Venosk for everyday trial training on all terrain, alongside a range of T-shirts, polos, sweaters, and shorts. SGB

March 21, 2025
RaceInsure Launches Instant Event Liability Insurance Platform for Race Directors
Worcester, MA – March 21, 2025 /ENDURANCE SPORTSWIRE/ - RaceInsure, an innovative online insurance platform, is transforming the way race directors secure event insurance. Designed by race directors for race directors, RaceInsure provides same-day insurance solutions, eliminating the need for memberships and simplifying the coverage process with just a few...

March 21, 2025
RunSignup Launches AI-Powered Beta Chatbot to Enhance Customer Support
Moorestown, NJ. (March 21, 2025) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology provider for endurance events in the United States, is embracing the power of artificial intelligence to enhance customer support. In a major step forward, RunSignup has launched its first AI Chatbot, "Ron Synup," currently in Beta testing. This...

March 21, 2025
Electrolit Expands Premium Hydration Offering with Multipacks in Fan-Favorite Flavors
Houston, TX (March 21, 2025) /ENDURANCE SPORTSWIRE/ – Electrolit, the preferred, premium hydration beverage, is unveiling the launch of its new multipacks in fan-favorite flavors. Shoppers can now find 15-packs of Strawberry Kiwi, Grape, and Blue Raspberry at Sam’s Club and Costco, while the refreshing Fruit Punch six-pack joins Grape,...

March 20, 2025
Marine Corps Marathon Honor And Pride
March 20, 2025 /ENDURANCE SPORTSWIRE/ - There is a compelling new book by George R. Banker, Marine Corps Marathon Honor and Pride. This historical work covers 471.6 miles (18 years x 26.2 miles), and you will appreciate what it takes to succeed. The time period is 2007 through 2024. This...

March 20, 2025
Diadora Launches its Newest Super Trainer, the Atomo Star
CAERANO DI SAN MARCO, ITALY (March 20, 2025) /ENDURANCE SPORTSWIRE/ - Diadora, the Italian-born sportswear brand, announces the launch of the Atomo Star, a lightweight, responsive Super Trainer with superior cushioning. Made in Italy, Atomo Star represents the purest expression of Diadora’s approach to serving athletes through product innovation: put...