PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 13, 2024
Odyssey Raises $6M for Mushroom-Infused Energy Drinks
Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of the capital. Odyssey makes the first-ever ready-to-drink energy beverage infused with a high-potency extract of...
February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
February 8, 2024
Painting the Town Pink: Murf Electric Bikes Unveils Limited Edition Malibu Fat Murf Step-Thru
San Clemente, CA (February 8, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a pioneer in the electric biking industry, proudly announces the release of their Limited Edition Malibu Pink Fat Murf Step-Thru. This eye-catching variant of the best-selling Fat Murf Step-Thru model combines the beloved features of its predecessor with...
February 8, 2024
ENVO’s New D50 and ST50 Urban E-Bikes Offer Outstanding Versatility, Performance, Value
Vancouver, Canada /ENDURANCE SPORTSWIRE/ - Shortly after adding to their already huge range of e-mobility products, with the purchase of the Veemo velomobile brand, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – returns to its roots with the official...
February 8, 2024
RunSignup Websites V2 Will Support Strava Routes and Clubs
Moorestown, NJ - February 8, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., is including a new website component leveraging features from Strava, the leading digital community for active people with more than 120 million athletes in their upcoming releases of Membership and...
February 8, 2024
Innovative Timing Systems Announces Next Generation Chip Timing Solution
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems with live registration and photos, has announced their new Jaguar G4 Pro timing platform at their worldwide customer conference. Since 2008, ITS has been setting the standard in the sports timing industry. With 31...
February 7, 2024
SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...
February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet