PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
January 24, 2024
Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...
January 24, 2024
BibRave and CAMA Bag Team Up to Redefine Brand Presence in Endurance Events
Chicago, IL /ENDURANCE SPORTSWIRE/ –BibRave, the leading-edge endurance and fitness marketing agency, partnered in 2023 with CAMA, the brand known for its elite odor-absorbing, moisture-wicking bag constructed with athletes and fitness enthusiasts in mind, to elevate brand integrations and partnerships at endurance events in ways that go outside of the booth....
January 24, 2024
ShowcasedAdvances in Endurance Sports Medicine on Display at Ragnar Trail Florida
1/24/2024 Salt Lake City, UT /ENDURANCE SPORTSWIRE/ - Known for hosting the most exhilarating overnight running relay series in the United States, Ragnar Events is now setting new standards in emergency response efficiency by leveraging the REX Rapid Extraction Mobile Stretcher. The REX, a brainchild of REXEMS, LLC, is not...
January 23, 2024
Red Knot Development releases Pasha, a film about cycling in Tanzania
Arusha, Tanzania /January, 2024/ENDURANCE SPORTSWIRE/ – Red Knot Development and Red Knot Racing Company have released PASHA, a film about Tanzanian cyclist and now coach Richard Laizer. Laizer grew up in the village of Olasiti, where he found success on a bike as a youngster, despite the disapproval of others in his...
January 22, 2024
The 14 Best Wellness Retreats in the World for Active Travelers
Health and wellness is highly personal. Sometimes our bodies want a challenging mountain trek and a big dose of carbs. Or, after I’ve adventured hard, I might crave a nourishing week of yoga or a few days of planted-based meals and mindfulness sessions, preferably on a beach somewhere. Other times,...
January 18, 2024
Hyperice Casts Wider Net in Defense of Massage Gun Patent, Files 16 More Suits
Hyperice, the high-performance wellness brand and innovator of percussion, dynamic air compression, thermal, vibration, and contrast therapy technology, filed 16 additional lawsuits in Federal Court on Tuesday, January 16, 2024 against Sharper Image, HoMedics, Ekrin Athletics, and more than a dozen others, including retailers CVS, Costco, Walgreens and Kohl’s, related...
January 18, 2024
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...
January 17, 2024
ShowcasedGravel Bike Insurance? Belgian Waffle Ride picks the best Bike Insurance!
January 17, 2024 / San Diego, CA /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, the iconic Belgian Waffle Ride (BWR) producer, is thrilled to announce its partnership with BikeInsure. This partnership with BikeInsure in the United States emphasizes protecting gravel bicycles through a separate bike insurance policy. We highly recommend BWR participants sign...
January 16, 2024
Brownlee brothers release ‘Ask AL’ – the world’s first conversational AI for multi-sport training
The Brownlee brothers – with every Olympic medal between them and so much more – have just unveiled the world’s first conversational AI (artificial intelligence) for multi-sport training. They say it marks a significant leap towards intelligently answering triathlon queries. Alistair is the only triathlete – male or female –...