February 7, 2024

How Fitbit Wants AI to Help You Reach Your Fitness Goals

Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet  

February 7, 2024

The Rise of Indie Running Brands

Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running

February 6, 2024

Train Fitness: Powering Your Workout With AI

Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...

February 6, 2024

Rudy Project North America Releases Cutting-Edge Sustainable Technology Blended with Style and Prescription Sunglasses for 2024

San Clemente, CA, February 6, 2024 /ENDURANCE SPORTSWIRE/ – Rudy Project, Italian designers of sports performance eyewear and helmets, announces the launch of its highly anticipated sunglasses collection for early 2024. Building on the success of the 2023 KELION, a premier sports sunglass designed to elevate the performance of athletes, Rudy Project...

February 6, 2024

BibBoards Partners with Eager to Run in Record-Breaking 5K Challenge

San Ramon, CA 2/6/2024 /ENDURANCE SPORTSWIRE/ - BibBoards, the innovators in race bib fasteners, is proud to announce its partnership with Eager 2 Run for the upcoming world record attempt in the 5K walk/run event. The ambitious challenge aims to break the previous record of 19,862 participants, setting a new...

February 5, 2024

New Balance kicks off resale program

An athletic footwear giant is the latest entrant into the booming resale market. New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect...

February 5, 2024

Are you ready to Go Multisport?

New York, NY, /ENDURANCE SPORTSWIRE/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you expand...

February 5, 2024

Delivgear RVA Model 1

Amsterdam, 05.02.2024 /ENDURANCE SPORTSWIRE/ - Today, Delivgear is proud to unveil its latest innovation, the Delivgear RVA Model 1 – a state-of-the-art Bicycle Rear View Assistant designed to enhance the safety and awareness of cyclists on the road. With cutting-edge features and advanced AI technology, the Delivgear RVA Model 1...

February 2, 2024

OOFOS and FootJoy Pair Up to Bring Active Recovery to The Golf Community

FootJoy x OOFOS, February 2, 2024 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, and FootJoy, purveyors of the number one shoes and gloves in golf, announced today a partnership to provide the foundation of Active Recovery to today's modern golfer. The new FJ x OOFOS OOahh Sport...

February 1, 2024

Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker

Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...