PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 15, 2024
4iiii Launches New Dual-Sided PRECISION 3+ PRO Powermeter, Integrated with Apple Find My
COCHRANE, ALBERTA, 15 February, 2024, 10:00 MST/17:00 GMT/ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., a leader in power-driven cycling performance, launches its new dual-sided PRECISION 3+ PRO Powermeter with Apple Find My technology. The PRECISION 3+ PRO Powermeter is 4iiii’s most advanced power meter to date, offering all the features of the PRECISION...
February 15, 2024
Vittoria Introduces the New Vittoria Air-Liner Protect Family of Tire Inserts
BENTONVILLE, AR, 02/15/2024 /ENDURANCE SPORTSWIRE/ - Crafted from the toughest UCI World Series courses, Vittoria’s new Air-Liner Protect Enduro and Air-Liner Protect Downhill have you covered. The Enduro version offers dependable impact protection with a lighter foam density and easy loop installation, while the Downhill version ensures that your wheels...
February 15, 2024
Ciele Athletics Releases the World Wide Movement Collection
MONTREAL (Feb. 15, 2024) /ENDURANCE SPORTSWIRE/ - Leading performance-running brand Ciele Athletics is proud to announce the release of its latest collection, World Wide Movement. Drawing inspiration from iconic marathons and their host cities, the headwear capsule highlights some of the world’s greatest running destinations, appealing to a diverse audience...
February 15, 2024
Innovative Timing Systems Releases Next Generation Photo Capture System
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems has announced their new PhotoVision Dual and Trio high-speed camera solutions. Since 2008, ITS has been setting the standard in the sports timing industry. With 31 patents in place, it’s clear that the company...
February 14, 2024
CoachCat AI Gives Athletes Instantaneous Feedback on Workouts
BOULDER, CO, Feb. 12, 2024 /ENDURANCE SPORTSWIRE/ - Frank Overton, the former molecular biologist, has finally found a way to clone himself. Now a renowned cycling coach and founder of leading coaching service FasCat, Overton has helped cyclists at every level achieve their greatest potential. But he’s long struggled to...
February 13, 2024
Odyssey Raises $6M for Mushroom-Infused Energy Drinks
Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of the capital. Odyssey makes the first-ever ready-to-drink energy beverage infused with a high-potency extract of...
February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
February 8, 2024
Painting the Town Pink: Murf Electric Bikes Unveils Limited Edition Malibu Fat Murf Step-Thru
San Clemente, CA (February 8, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a pioneer in the electric biking industry, proudly announces the release of their Limited Edition Malibu Pink Fat Murf Step-Thru. This eye-catching variant of the best-selling Fat Murf Step-Thru model combines the beloved features of its predecessor with...