PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 27, 2024
Wattbike Atom now available for purchase in Ireland
27th March 2024, Nottingham, UK - Leading indoor cycling brand Wattbike have announced that their award winning Wattbike Atom is now available to purchase directly by their Irish customers. Wattbike is the original indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes, and...
March 27, 2024
Verge Launches Gravel Apparel Range: Empowering riders to explore in their own style.
NEW YORK, March 27th 2024 - Verge, the forward-thinking custom cycling apparel brand, today introduces its Gravel Range - a collection designed for riders who seek adventure both on and off the beaten path. This versatile line offers a perfect blend of performance, comfort, and style, allowing cyclists to confidently...
March 26, 2024
Groundbreaking project sees running shoe use Vittoria gravel tyre tech
The gravel phenomenon in the cycle market is being mirrored in the running market, where those on foot are seeking new trails, away from asphalt. With that in mind, Craft Sportswear and bicycle tyre manufacturer Vittoria have unveiled a collaboration which will see a running shoe outsole utilise Vittoria gravel...
March 26, 2024
Super Shoes Aren’t Just for Elite Runners — How Running Brands Are Bringing These Tech-Loaded Styles to the Masses
Super shoes were made to break records. While these carbon-plated styles, which are paired with supercritical foam midsoles, landed on the scene almost a decade ago, the definitive tipping point came in 2019. That’s when Eliud Kipchoge, wearing the Nike Air Zoom Alphafly Next%, became the first person to run a marathon...
March 26, 2024
Eastern Mountain Sports to Make Debut Appearance at The Boston Outdoor Expo, Showcasing Premier Outdoor Brands and Interactive Tent Showcase
Boston, MA /ENDURANCE SPORTSWIRE/ – Set to be a highlight event for the Spring season, the debut of The Boston Outdoor Expo will take place at the Boston Convention & Exhibition Center, April 27-28, 2024. The organizers have announced a collaboration with Eastern Mountain Sports which promises to bring an...
March 26, 2024
Altra’s New Vanish Carbon 2 Unites Speed and Comfort
DENVER, Colo. (March 26, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, announces the second iteration of the award-winning Vanish Carbon road racing shoe. “After years of working with elite athletes, we were beyond excited to launch the original Vanish Carbon back in 2022”, according to Altra...
March 26, 2024
Rudy Project North America Introduces Kelion Sunglasses in NEW Frame Colors
San Clemente, CA, March 26, 2024 /ENDURANCE SPORTSWIRE/ - Rudy Project, renowned Italian creators of sports performance eyewear and helmets, unveils the latest addition to the Kelion lineup with new frame colors including crystal blue and olive matte. Crafted to elevate athletes' performance, Kelion combines comfort, functionality, and striking design...
March 26, 2024
BibRave Presents Exclusive Press Event for Haptic Technology Company, Mojawa
Los Angeles, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently launched a partnership with the ascendent bone conduction headphone company, Mojawa. To showcase and celebrate the launch of Mojawa’s revolutionary new fitness tracker, the HaptiFit Terra, BibRave is hosting an exclusive press event on March...
March 21, 2024
A $60K Bike Made for the Paris Olympics Raises Questions About Fairness and Equipment Regulation
UCI regulations state that all equipment used during the Olympics must be commercially available. The rule specifically states that “the entire used material must be accessible to all participants. All the components must be available commercially (i.e., available on the market or sold directly by the manufacturer) at the latest...
March 21, 2024
Article One Recruits Elite Endurance Athlete and Creative Designer César Villalba in Bespoke Performance Eyewear Collaboration
FLINT, Mich. (March 21, 2024) /ENDURANCE SPORTSWIRE/ - Article One, the independent eyewear brand creating handcrafted active and optical frames, and César Villalba, creative designer and elite triathlete, are excited to debut performance sunglasses crafted to counter traditional styles of eyewear in competitive fields. With flames emblazoned along the sides...