PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

June 17, 2024
Register today for Little Rock’s Dirtiest 5k, the Mud Run!
LITTLE ROCK, Ark. (June 17, 2024) /ENDURANCE SPORTSWIRE/ - Registration for the Mud Run – affectionately known as Little Rock’s Dirtiest 5K – opens today. The Mud Run is a project of Little Rock Parks & Recreation and will be held Saturday, Sept. 21 at War Memorial Park in Little...

June 17, 2024
KINeSYS Listed in Allergic Living’s Top Sunscreens for 2024
/ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce that our SPF 30 Fragrance-Free Spray Sunscreen has been recognized in Allergic Living’s 2024 Top Allergy-Friendly Sunscreens. This marks the fourth consecutive year that our small, family-owned brand has received this prestigious honor. Allergic Living's list features only 19 sunscreens...
June 16, 2024
Micro-collapsible bike helmet packs flat, inflates in 30 seconds
Using a series of inflatable ribs, the all-new Ventete aH-1 bicycle helmet folds like an accordion when deflated to carry as easily as a laptop. When it's time to saddle up, it inflates back into helmet form via an electric pocket pump in a matter of seconds. It provides more...

June 14, 2024
Norda Launches First Ever Bag to be made with Bio-Dyneema
Montreal, Canada /ENDURANCE SPORTSWIRE/ – Not content with setting the trail running industry on fire with the first shoe ever constructed with Bio-Dyneema®, the “norda™ 001”, the fairly young but arguably disruptive Canadian brand, norda has now created the world’s first duffel bag made entirely of Bio-Dyneema®, the most durable...
June 13, 2024
Bottle Bright®, the Top-Rated Cleaning Tablet Company, Earns U.S. EPA’s Safer Choice Label
OAKLAND, Calif. (June 13, 2024)/ENDURANCE SPORTSWIRE/ – Bottle Bright, makers of best-selling, toxic-free cleaning tablets, is proud to announce its U.S. EPA’s (Environmental Protection Agency) Safer Choice certification. The designation, which involves a yearlong rigorous testing and analysis process, ensures products are meeting strict criteria for safer chemical ingredients, performance, ingredient...

June 13, 2024
deboer swim Launches with Revolutionary Tridum Race Suit Collection and Training Line
/ENDURANCE SPORTSWIRE/ – In a groundbreaking move for the sport of swimming, deboer swim will officially launch as a new performance swimwear brand on June 8th, 2024. Their flagship product, the Tridum race suit collection, incorporates a pioneering 3D textured fabric called Tridium - the result of years of research...
June 12, 2024
UCI concerned new drug “ten times more powerful than tramadol” could be used by professional cyclists to mask fatigue during races, report suggests
The UCI is reportedly worried about the possibility of a powerful new painkiller making its way into pro races, with riders and teams having been warned of the governing body's "concerns" about the drug "ten times more powerful than tramadol". Le Temps(link is external) broke the story yesterday evening, reporting that...
June 12, 2024
Life Time Adds AI to App, Eyes Personalized Fitness Recommendations
Life Time has broken new ground, partnering with Microsoft to launch L.AI.C (pronounced lay-see), an AI-driven companion for its members that is housed within the Life Time member app. The luxury athletic country club operator has tapped Microsoft’s AzureOpenAI Service for the new feature, which is rolling out to beta...

June 12, 2024
Electrolit Debuts Green Apple Flavor Exclusively in Texas
Houston, TX /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is unveiling its latest limited edition flavor, Green Apple, hitting shelves at H-E-B, 7-Eleven and other TX retailers exclusively until the end of summer. Scientifically formulated with magnesium, sodium, potassium, calcium and...

June 12, 2024
H2O Audio Partners with Inspiring Paralympic Medalist Jamal Hill
SAN DIEGO, June 12, 2024 /ENDURANCE SPORTSWIRE/ - H2O Audio, the leader in waterproof audio technology, proudly announces a strategic partnership with Jamal Hill, the inspirational Team USA Paralympic swimmer and Tokyo 2020 medalist. The collaboration combines H2O Audio's innovative technology with Hill's moving story and dedication to swim education...