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March 4, 2024

Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology

[HICKORY, NC, March 4, 2024] – ENDURANCE SPORTSWIRE -  OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability. Wicked Comfort socks debut the brand’s Dry1st® technology, a groundbreaking moisture management treatment designed to swiftly wick...

Press Releases

Products

Running

Wire Syndication

March 1, 2024

New Sight & Optic for 2024 – The names haven’t changed, but the technology has.

/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...

Cycling

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Products

February 29, 2024

IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events

- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...

Events

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Triathlon

February 29, 2024

CTS Launches Sports Nutrition Coaching from Stephanie Howe, PhD

Colorado Springs, CO – February 29, 2024/ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of a new CTS Sports Nutrition Coaching package, created and delivered by Stephanie Howe, PhD. Coach Stephanie earned her PhD in Nutrition & Exercise Science from Oregon State University and...

Business

Cycling

Press Releases

Products

Running

Triathlon

February 29, 2024

Vittoria Launches RideArmor: It’s most durable and puncture resistant road tire ever

BENTONVILLE, AR, February 29th, 2024 /ENDURANCE SPORTSWIRE/ - Vittoria RideArmor is the new addition to the road tire range designed to provide the dependability and durability that commuters and cyclists who train hard expect from a bicycle tire. RideArmor is the ultimate solution for the most challenging road conditions, delivering...

Cycling

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Products

February 28, 2024

The Paris 2024 Connected Marathon pour Tous is Available on the Kinomap App

PARIS (Feb. 28, 2024)/ENDURANCE SPORTSWIRE/ – As the distribution of the race bibs for the Marathon pour Tous draws to a close, Paris 2024 is launching the connected Marathon pour Tous on Kinomap! On August 10 & 11, 2024, runners, cyclists and rowers from all over the world will be able...

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February 27, 2024

Altra Launches the Mont Blanc Carbon

DENVER, Colo. (February 27, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, launches the all-new Mont Blanc Carbon – where comfort meets speed on the trail. “The Mont Blanc is one of the most well received shoes across the brand for comfort on any trail terrain,” according...

Press Releases

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Running