PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

August 20, 2024
USA Triathlon Secures BikeInsure as Official Bicycle Insurance Partner
Colorado Springs, Colo. – August 20, 2024 /ENDURANCE SPORTSWIRE/ – USA Triathlon, the National Governing body for the sport of triathlon in the United States, has selected BikeInsure as the organization's Official Bicycle Insurance partner, bringing affordable, opt-in bicycle insurance to USA Triathlon members. BikeInsure is a specialty bicycle insurance...

August 19, 2024
Themagic5 Announces The World’s First Custom Kids Goggles
BROOKLYN, NEW YORK, USA, AUGUST 2024 /ENDURANCE SPORTSWIRE/ - THEMAGIC5 announces the development of custom goggles for kids–the first in the world. The kids goggles will extend THEMAGIC5 experience to younger swimmers aged 10 and up. Younger swimmers (ages 10+) experience the same struggles with traditional goggles as adults do:...

August 16, 2024
RunSignup Launches New Release of RaceDay Mobile Timing App as Part of Its RaceDay Real-Time Product Suite
Moorestown, NJ – August 16, 2024/ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the United States, announces significant advancements to its RaceDay Mobile Timing App, a key component of the RaceDay Real-Time technology suite. These improvements further empower timers and event organizers with versatile solutions...
August 15, 2024
Reebok releases new fitness app
Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...
August 14, 2024
Canyon CFR Helmet Rethinks Retention With Watt Saving HighBar System
If you’ve been watching the Olympics, World Cups, and anything bike racing with Canyon athletes, you’ve seen the Canyon CFR (Canyon Factory Racing) helmets. From afar, the design flies under the radar, but up close, it’s anything but the same old. To solve a reasonably common problem within the cycling...
August 14, 2024
Cybersecurity flaws could derail high-profile cycling races
High-end bicycles used for high-profile road races such as the Tour de France are vulnerable to cybersecurity attacks targeting the bike's wireless gear shifting system. In recent years, bicycle manufacturers have adopted wireless gear-shifting technology, which gives riders better control over changing gears. The technology is not vulnerable to the...

August 14, 2024
Podium Racing Announces Official Partnership with Nix Biosensors for Personalized Hydration Strategies
Old Saybrook, Connecticut/ENDURANCE SPORTSWIRE/ – Podium Racing, a leading triathlon coaching and racing organization, and the first team in supertri’s new franchise ownership model, is thrilled to announce its partnership with Nix, the leading provider of cutting-edge hydration monitoring technology. Podium athletes will integrate Nix’s professional group biosensing platform, Nix Pro,...
August 13, 2024
Google Fitbit, Peloton announce fitness content partnership
Google's (GOOGL.O), opens new tab Fitbit has partnered with Peloton Interactive (PTON.O), opens new tab to give its premium users access to the exercise equipment maker's fitness content, starting early September, the companies said on Tuesday. As part of the deal, Fitbit premium members based in the U.S., UK, Canada and Australia would...
August 13, 2024
Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation
Bellevue, WA – August 13, 2024 /ENDURANCE SPORTSWIRE/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 13, 2024
Outdoor Tech Launches into New Era of Innovation and Sustainability
August 13, 2024 (Oakland, NJ)/ENDURANCE SPORTSWIRE/ – Outdoor Tech, an industry leader in modern electronics that complement and enhance outdoor active lifestyles, proudly announces significant advancements following its acquisition in April 2023 by Dialectic, a leading consumer electronics distributor based in New Jersey. Under the new leadership of General Manager Katy...