PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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July 24, 2024
Nix Biosensors Integrates with TrainingPeaks for Seamless Hydration Monitoring
BOSTON, MASS — July 24, 2024 /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, is proud to announce its latest integration with TrainingPeaks, the world's most popular training and coaching platform for endurance athletes. This strategic partnership solidifies Nix's commitment to partnering with industry leaders...
July 23, 2024
Maurten Secures $22M for Next-Gen Energy Gels
Maurten, a Sweden-based sports nutrition company that’s created an advanced carbohydrate fuel ecosystem, is having a stellar month, just in time for the Olympics. Following a €20 million ($21.7 million) investment led by IRIS Ventures, the brand is now entering its next growth phase, with plans to expand beyond sports...
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July 23, 2024
Alive in Death Valley: A Collaboration to Survive The World’s Toughest Foot Race
Melbourne, Victoria (July 22, 2024) /ENDURANCE SPORTSWIRE/ - Australian brand, 2XU, the global leader in compression apparel, and Los Angeles-based District Vision have collaborated on a new limited edition collection inspired by the Badwater 135 ultramarathon. The collaboration features three outfits from 2XU matched with a pair of ultra lightweight...
July 22, 2024
Why Running Clubs Are the New Dating App
Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...
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July 20, 2024
SylvanSport Celebrates 20 Years of Innovating Camping Experiences with Micro Adventure Series
Brevard, NC – July 20, 2024 /ENDURANCE SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, celebrates its 20th anniversary with the launch of its latest product line, the 2025 Micro Adventure Series (MAS). Maintaining the brand’s commitment to...
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July 18, 2024
BOA Fit System Proven to Enhance Cycling Footwear Performance
Denver, CO (July 18, 2024)/ENDURANCE SPORTSWIRE/ – BOA® Technology, the creators of the award-winning patented BOA® Fit System, partners with leading brands to create high performance fit solutions that enable the world’s best athletes in Cycling, Snow, Athletic, and Outdoor sports to get dialed in and perform at their peak....
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July 18, 2024
Final Surge Releases HRV & Morning Readiness Feature in Latest App Update
July 18, 2024 /ENDURANCE SPORTSWIRE/ - Final Surge is excited to introduce their new HRV & Morning Readiness feature! Athletes who have an Athlete Premium subscription can now take a daily HRV reading each morning using only their phone’s camera. By simply placing a finger over the phone’s camera, the...
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July 17, 2024
Demand Surges for Gladstone’s New Rewards Feature Powered by Endurance Zone
/ENDURANCE SPORTSWIRE/ – Endurance Zone, a leading provider of loyalty and rewards solutions for the sports and fitness industry, has secured several agreements with Gladstone clients through their recent Gladstone integration. The first to launch the rewards feature is Vision RCL. The collaboration empowers fitness operators to easily implement highly...
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July 17, 2024
Swiss Sportswear Brand On Unveils LightSpray™: a new High Performance Upper technology crafted by a Revolutionary single step Manufacturing Process
/ENDURANCE SPORTSWIRE/ – On, the innovative sportswear brand from Switzerland, introduced LightSpray™, a revolutionary new performance footwear upper technology. Developed at the On Labs in Zurich by an internal team of innovators, this marks a new era of innovation in footwear production and performance. The technology will make its first...
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July 17, 2024
DEKA Announces Partnership with PRIME Energy and Alani Nu as the U.S. Exclusive Energy Drink
BOSTON, MASS./ENDURANCE SPORTSWIRE/ – DEKA, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with PRIME Energy and Alani Nu, a premier provider of great tasting energy drinks. PRIME Energy and Alani Nu will have a presence at upcoming DEKA FIT...