PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 11, 2020
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s products will be available online at www.kevinsnaturalfoods.com and in-stores at Whole Foods, HEB, Raley’s Supermarkets,...
February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
February 10, 2020
Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to sustainability and the common good as a Certified B Corporation (B Corp). The rigorous certification...
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February 10, 2020
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast...
February 10, 2020
Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History
AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...
February 6, 2020
Do CBD lotions and balms actually work?
In surveys of CBD users, pain management is always one of the top reasons given for using nonintoxicating cannabis products. So it makes sense that nearly all brands, especially those targeting athletes, now offer topical solutions meant to be applied directly to achy areas. Are these balms, salves, creams, lotions, roll-ons, patches, and sprays an intriguing advance in sports medicine? Or...
February 6, 2020
Nike’s crazy new Olympic track spikes are so fast they look unfinished
The blade at the bottom front of the Air Zoom Viperfly just kinda tails… off. But as with almost all Nike performance footwear, there’s science behind it. Check out the new shoe on Gear Patrol, just one of several new Olympics-oriented shoes the brand just announced.
February 6, 2020
Ford develops jacket that displays emojis to communicate with drivers
Ford has released details of a prototype jacket that can display a series of emojis via an integrated LED panel. By indicating the feelings and intentions of a cyclist, Ford claims the jacket could help to “ease tensions” between drivers and cyclists, potentially reducing accidents. See what the jacket looks like on...
February 6, 2020
Boston Marathon Champion leads new group of COROS Pro Athletes
2018 Boston Marathon Champion Des Linden one of six new athletes looking to take their talents to Tokyo. Tustin, CA, February 5, 2019 – COROS Wearables Inc., makers of innovative GPS watches is introducing Six new Road Runners to its Pro Athlete Team. Led by 2 time Olympian and 2018...
February 6, 2020
XLAB Launches The C-Fast Versadjust, The Only Center-Adjusting Computer Mount For Triathletes
ESCONDIDO, CA - XLAB, creators of the Gorilla Cage, Torpedo Versa, and other high-performance hydration and repair storage accessories, announced today the release of the C-Fast Versadjust, the only center-adjusting computer mount for quick and easy viewing between aerobars. Fundamentally re-designed and re-engineered, the C-Fast Versadjust is available in 2...