January 9, 2020

How Target could rival Nike and Adidas with its new athletic brand

Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...

January 9, 2020

Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020

China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...

January 9, 2020

Full Circle Coaching Announces Ultimate Tri Camp 2020

10thAnniversary – Triathlon Training Camp for All Levels Miami, Florida, January 9, 2020 - Coach Erinne Guthrie (USAT Level II Triathlon Coach since 1999) of Full Circle Coaching LLC, and staff present their 10th annual Ultimate Tri Camp, a 5-day event guaranteed to improve your triathlon physical and mental limits. It’s...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...

January 6, 2020

INFINIT Nutrition Introduces Custom Protein Recovery

The Original Custom Nutrition Company is revolutionizing sports nutrition again with customized protein and recovery blends tailored to the individual consumer. Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new...

January 6, 2020

LEOMO Begins Selling Revolutionary TYPE-S Sports Computer that Harnesses the Power of Advanced Motion Analytics

See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance computer with advanced motion analysis capabilities. Launched with a successful Kickstarter campaign, TYPE-S will be...

January 5, 2020

Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™

Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation of Suunto arrives with the reveal of the new Suunto 7, a premium smartwatch that...

January 3, 2020

Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike

North America's largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE - January 3, 2020 —  Rad Power® Bikes is marking the latest evolution of its flagship ebike with the all-new RadRover® Step-Thru -- a low-step electric fat...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

January 2, 2020

RunSignup Releases 2019 Year in Review

(Moorestown, NJ)– RunSignup has released their 2019 Year in Review, evaluating the growth of the company in both usage and technological progress. The core numbers are impressive, with company growth of over 20% in an endurance market that grew just 1% (based on data for their upcoming RaceTrends Report to...