PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 23, 2020
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet -- Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and...
January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
An immersive and collaborative approach to storage on bikes. ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The...
January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
January 22, 2020
deboer wetsuits is proud to have TRI UK as retail partner in the UK
Try on, demo, and purchase deboer wetsuits at TRI UK stores Stamford, CT, Release: January 22, 2020. deboer wetsuits is proud to have TRI UK as a retail partner in the UK. TRI UK has 29 years of experience in triathlon with stores in Yeovil, the Midlands, and Glasgow. Jon Pressling,...
January 21, 2020
Perfect Hydration Signs Pro Skateboarders David Loy and Dan Mancina as Brand Partners
Alkaline Water Brand Continues Expansion in Fitness Community LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring...
January 21, 2020
More Than Half of Polyester in Adidas’ Sneakers Will Be Recycled This Year
Adidas has achieved a major milestone on the sustainability front. The sportswear giant has announced that more than half of the polyester used in its products this year will come from recycled plastic waste. It also shared plans to use only recycled polyester starting in 2024. Further, the Three Stripes expects to produce...
January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
New magnetic REM Pedal System hopes to change the pedal game in MTB, beyond Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even...
January 21, 2020
TBLOCKS 4.0 Set to Launch at Endurance Exchange
Lakeshore Athletic Services tapped to handle distribution TEMPE, AZ (January 21, 2020) – Attendees at the inaugural Endurance Exchange conference will be among the first to see the latest version of the innovative bike racking system commercially known as TBLOCKS®. Unlike the previous version, which was handmade out of aluminum...