PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 3, 2020
Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.
When Jamie Brown was a child, no one quipped he might one day be training for the Olympics — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....
March 3, 2020
Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...
March 2, 2020
Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly
ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments that lay in the thick of the controversy around public lands. Accompanied by running companions...
February 27, 2020
iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus
LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo Marathon challenge. Discouraged marathon registrants and running enthusiasts alike are able to virtually run the...
February 26, 2020
IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
February 26, 2020
Day One Adds Two New Fruit-Infused Flavors to Product Lineup
LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...
February 26, 2020
XTERRA Introduces New World Rankings for Athletes
XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced the launch of the first-ever XTERRA World Rankings for athletes. The new scoring system, developed by former XTERRA World Champion Nicolas Lebrun, will assign points to every finisher at an XTERRA World Championship qualifying event in 2020...
February 25, 2020
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for...
February 25, 2020
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...