April 29, 2020

CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December

Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th.  The three-day triathlon festival will...

April 29, 2020

PitFit Training Announces Exclusive Partnership with INFINIT Nutrition

Indianapolis, IN April 29, 2020 — PitFit Training, the industry leader in the development and implementation of motorsports-specific human performance racing and training and INFINIT Nutrition, the original custom nutrition company, are excited to announce their official partnership. Working hand-in-hand, the two companies are determined to make the racing experience...

April 28, 2020

Team USA Age Group Athlete Sue Reynolds Releases “The Athlete Inside: The Transforming Power of Hope, Tenacity and Faith”

COLORADO SPRINGS, Colo. — The USA Triathlon Foundation and Fortress Press today announced that “The Athlete Inside: The Transforming Power of Hope, Tenacity, and Faith,” by Team USA age group triathlete Sue Reynolds, is available for purchase today. The debut book follows Reynolds’ four-year journey as she lost 200 pounds,...

April 28, 2020

Allbirds is now making running shoes

Allbirds fans love the brand’s eco-friendly lifestyle sneakers. And now, the company has sustainability-focused performance shoes. The shoe was created with natural materials including its Sugarcane-based SweetFoam, eucalyptus and a reengineered version of its merino wool. Read more on Footwear News.

April 28, 2020

VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events

Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...

April 27, 2020

Peloton sets record for most people streaming a single live class with 23,000 riders

The record-breaking class was led by Robin Arzón, Peloton's vice president and head instructor, who broadcasted the 30-minute Pop Ride right from her ... living room. It also beat the company's previous record of 19,000 riders in its 2019 Turkey Burn class. Read more on Mashable.

April 27, 2020

Toray’s New Kudos XT Sets New Standards For DWR Durability

Toray Industries, Inc. has announced Kudos XT, a new Durable Waterproof Treatment delivering higher levels of durability for both abrasion and machine washing. The breakdown of DWR treatment and subsequent "wetting out" of a garment's outer layer has been a top consumer complaint since the advent of waterproof/breathable fabrics. DWR...

April 26, 2020

iFit Makes Treadmill Travellin’ at Home a Reality

LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users of the newly launched iFit app. With iFit’s newly launched app, iFit’s award-winning workouts can...

April 24, 2020

Naked Sports Innovations Collaborates With Virtual Trail Running Film Festival

What: Trail Running Film Festival: Virtual Edition When: Friday May 1st, 2020 5:30pm (PST) Brief For years the Trail Running Film Festival has brought the most relevant trail stories and visual artistry to theaters across the country. We’re adapting and responding to “distant socializing” with a 2 hour live stream...

April 23, 2020

Headsweats Launches Face Masks and Gives Back to Grassroots Aid Partners

BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have been largely affected due to the coronavirus disease (COVID-19) pandemic. Grassroots Aid Partners believes in...