PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 6, 2020
Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end of March 2020). Trail Sisters is a community of women with a mission to grow...
March 6, 2020
NorCalUltras Announces Partnership with SynchroKnit™ Powered by Wigwam
Cool, CA – NorCalUltras is excited to announce its new partnership with SynchroKnit Powered by Wigwam. The brand will be sponsoring the Way too Cool 50K, American River 50 Mile Endurance Run and Rio Del Lago 100 Mile Endurance Run, which are three of the most premier ultra endurance events...
March 5, 2020
Ladder Launches Science-Based Ladder Hydration
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...
March 4, 2020
Nike unveils the official uniforms for the 2020 Summer Olympics—and they’re completely sustainable
Ahead of the Olympic games in Tokyo this summer, Nike revealed a new collection that spotlights sustainable materials. The innovative fabrics include polyester made from recycled plastic bottles and nylon, as well as rubber and yarn waste from Nike factories. Check them out on Forbes.
March 4, 2020
Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk OR platform and provides riders with a fast, hassle-free and thrilling backcountry experience that does...
March 3, 2020
Hoka One One ventures into apparel with sustainable performance and lifestyle options
The Deckers Brands company revealed its debut apparel line, a 27-piece collection geared to the needs of all athletes. The apparel ranges from $12 to $250 and is only available online. Read more on Footwear News.
March 3, 2020
2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons
TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...
March 3, 2020
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...
March 3, 2020
NOCCO Kicks Off Global Partnership Journey With Battle Cancer
LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...
March 3, 2020
Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand
LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....