May 4, 2020

Documenting the Anthropocene

This Fall/Winter ’20, icebreaker has created a collection in partnership with artist Justin Brice Guariglia. The New Zealand-based apparel brand, a leader in sustainable clothing, is celebrating its 25th anniversary in 2020. The brand believes that nature provides the answers, and for 25 years has developed clothing based on natural fibers...

May 4, 2020

PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse

Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™  Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...

May 1, 2020

TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike

GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a more athletic stance to improve stability and dynamic handling over mixed surfaces. The frame is...

May 1, 2020

Alanic Launches 7-7-7 PPE Program Successfully

Established in 2006, and owned by Dioz Group, Alanic Activewear is one of the fastest growing running and endurance clothing brands used all around the world by more than 20,000 Races. Alanic wants to help the running community take extra precaution in what used to be simple everyday activities. We understand...

April 30, 2020

Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers

CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...

April 30, 2020

Liv Cycling Introduces New Liv Rev Pro Helmet

NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...

April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...

April 29, 2020

First Responders Fueled by GU Energy Labs Donations

Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives...

April 29, 2020

PEAR Sports® Announces a Smart, Affordable Digital Coaching App for Personal Trainers

NEWPORT BEACH, CA - PEAR Sports®, creators of the PEAR Health & Fitness Platform™ that delivers smart digital coaching technology, has launched PEAR Pro Trainer™. Pro Trainer is a powerful platform that provides all the tools needed for personal trainers to create dynamic video and audio workouts with 1:1 human...

April 29, 2020

CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December

Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th.  The three-day triathlon festival will...