PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 4, 2020
Elite Paratriathlete Melissa Stockwell Releases “The Power of Choice: My Journey from Wounded Warrior to World Champion”
COLORADO SPRINGS, Colo. — U.S. Army Veteran and Paralympic triathlete Melissa Stockwell, along with Post Hill Press, today announced that Stockwell’s memoir “The Power of Choice: My Journey from Wounded Warrior to World Champion” is now available for purchase. The debut book follows Stockwell’s path from tragedy to triumph and...
August 4, 2020
Nuun Hydration Launches New Product: Nuun Instant
August 4th, 2020 SEATTLE- Yesterday functional hydration company Nuun launched a new powder-formula product called Nuun Instant. The Seattle based company Nuun is known primarily for its clean-ingredient proactive hydration products designed to maintain hydration throughout an active lifestyle. Nuun Instant is different. It is designed to relieve dehydration after...
August 4, 2020
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts are streamed live from magnificent outdoor locations, including beautiful cactus parks in Scottsdale, Arizona, as...
August 4, 2020
Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a 29-inch tubeless Boost wheelset, Intrigue 29 doesn’t sacrifice climbing agility or control while descending. “The...
August 3, 2020
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...
July 31, 2020
Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide
LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
July 30, 2020
HOKA Continues to Be Deckers’ Rising Star as COVID-19 Becomes a Boon to Sales
Sales at the running shoe brand rose 37.1% to $109 million in the first quarter — as novice runners and elite athletes alike increasingly turned to the outdoors for leisure exercise amid lockdowns — making it the only banner in the Goleta, Calif.-based corporation’s roster to record an increase in...
July 30, 2020
Shock Doctor Launches All-New, Athlete-Centric FaceMask and Gaiter
FOUNTAIN VALLEY, Calif. — Shock Doctor is releasing all-new Play Safe Face Masks and Gaiters, sport-specific face coverings that help protect athletes against airborne droplets while supporting elite performance. Shock Doctor continues its legacy of innovation in protection by taking an athlete-centric approach to designing Play Safe Face Masks and...
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July 30, 2020
Platypus® Introduces an Ultralight Personal Filter, the QuickDraw™ MicroFilter System
SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market. This premier filtration system is incredibly intuitive, simple to use, fast and durable. The QuickDraw™ will...