PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 23, 2020
New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes
Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall....
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 22, 2020
VirtualRun.com Releases Two New Virtual Races
PHOENIX (July 22, 2020) – Virtual Run, the world’s largest marketplace for virtual runs, released two different virtual races this week: Will Run For Coffee 5K, and Chase The Unicorn 5K. The two 5K’s are the 44th and 45th virtual events on the site. The two new virtual runs both...
July 21, 2020
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...
July 21, 2020
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your...
July 21, 2020
P3R Launches Free Fitness Platform to Inspire Families to Train like Kids of STEEL
PITTSBURGH (July 21, 2020) – P3R recently launched a free fitness platform for kids and their families called Workouts of STEEL. Designed for children of all ages, Workouts of STEEL includes instructional workout videos, fitness games, running workouts and more that can be used as a resource for parents and...
July 21, 2020
COROS launches new colors for COROS VERTIX and new Nylon Band collection
Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...
July 21, 2020
Master Open-Water and Triathlon Swimming with the Tower 26 Method
Boulder, CO, USA — July 21, 2020 — Triathlon Swimming reveals the rewarding and rigorous Tower 26 program for mastering open-water swimming by the world’s leading open-water swimming coach Gerry Rodrigues and former pro triathlete Emma-Kate Lidbury. The book is now available in bookstores and online at velopress.com/triswim. Triathlon swimming...
July 21, 2020
iKOR Labs Releases Recovery Shot 2.0
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, releases the Recovery Shot 2.0 with a revamped recipe and upgraded ingredients. A result of extensive testing and product research, the iKOR product team, with Dr. Andy Pruitt at the helm, has developed an all new...
July 20, 2020
Headsweats Masks Up with New Reversible and Sustainable Styles
BOULDER, Colo. (July 20, 2020) – Headsweats, the leader in high performance apparel and headwear, has expanded its line of non-medical face masks to include reversible masks, petite masks and sustainable REPREVE masks made from recycled plastic water bottles. Eco-friendly Ultra Bands are now also available for multipurpose use as a face...