PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 18, 2020
Velo Launches New Saddles, Expands North American Distribution
June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...
June 18, 2020
Elite Releases the 2020 FLY Team Bottles for WorldTour Teams
FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020. Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...
June 17, 2020
How a California gym is using plastic pods for workouts during coronavirus
As states across the country allow restaurants, shops and gyms to reopen, questions around safety remain. Experts are especially worried about gyms. Check out the creative way this gym is making it work on CNN.
June 16, 2020
Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic
Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace.
June 16, 2020
USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...
June 16, 2020
Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company
COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...
June 16, 2020
Running Insight Magazine Announces Running Insight Market Week
PORTLAND, Maine (June 16, 2020) - Running Insight, the leading industry news source for businesses in the sport of running via its digital and print magazine, announced today the launch of Running Insight Market Week, a digital hosted buyer experience for retailers and exhibitors that will virtually take place July...
June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
June 15, 2020
With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries
Bellingham, Wash. June 16, 2020 - Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide. “We’re just a small company based in Bellingham, Washington, but the international interest in our...
June 15, 2020
Electrolit Celebrates 70 Years of Hydration with National Hydration Day
CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on the market with National Hydration Day. On June 23, the brand will recognize the importance...