PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 15, 2020
Introducing Fitbit auto-sync for Virtual Events and Challenges
More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which is tracked with a Fitbit tracker or watch, is automatically synced with the sodisp platform. From...
September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
September 10, 2020
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS AI $30/month subscription plan...
September 10, 2020
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features an ultra-grippy tire compound, advanced puncture protection, and a supple race casing that provide versatility...
September 9, 2020
athleteReg Releases New Check-In Tool to Aid in Contact Free Packet Pickup
athleteReg is excited to announce the launch of the newly created check-in tool to help event directors with both managing participants as well as merchandise on event day with QR code functionality to seamlessly scan in participants. In addition, the check-in tool has multi-device capability with updates done in real-time....