PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 31, 2020
Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide
LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
July 30, 2020
HOKA Continues to Be Deckers’ Rising Star as COVID-19 Becomes a Boon to Sales
Sales at the running shoe brand rose 37.1% to $109 million in the first quarter — as novice runners and elite athletes alike increasingly turned to the outdoors for leisure exercise amid lockdowns — making it the only banner in the Goleta, Calif.-based corporation’s roster to record an increase in...
July 30, 2020
Shock Doctor Launches All-New, Athlete-Centric FaceMask and Gaiter
FOUNTAIN VALLEY, Calif. — Shock Doctor is releasing all-new Play Safe Face Masks and Gaiters, sport-specific face coverings that help protect athletes against airborne droplets while supporting elite performance. Shock Doctor continues its legacy of innovation in protection by taking an athlete-centric approach to designing Play Safe Face Masks and...
July 30, 2020
Platypus® Introduces an Ultralight Personal Filter, the QuickDraw™ MicroFilter System
SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market. This premier filtration system is incredibly intuitive, simple to use, fast and durable. The QuickDraw™ will...
July 30, 2020
Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs
CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A Grape steps in to help bridge the gap between style and safety. The Cape Cod-...
July 29, 2020
ASICS Launches Hydration-Friendly Running Mask That Cools the Air You Breathe
ASICS touts its Runners Face Cover as a ‘revolutionary’ mask that uses special vents using a special design that supposedly creates more space within the mask to promote more breathability. The mask also allows the wearer to drink water. Read more about its features on Gear Junkie.
July 29, 2020
P3R Launches Podcast Highlighting the Running Industry and Runners’ Stories
PITTSBURGH, PA – P3R launches the first season of Behind The Start Line, a podcast series peeling back the curtain on everything that happens before runners prepare to take off on race day. Listeners will hear from co-hosts Troy Schooley, CEO of P3R, and Eric Burnett, P3R Event Emcee, as...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 29, 2020
Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...