PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

October 22, 2024
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /ENDURANCE SPORTSWIRE/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 18, 2024
First AI-Powered Gym Launching in Early 2025
Santa Monica will soon be home to Fred Fitness, the first gym centered on AI-driven personalized workouts and powered by EGYM. “Most gyms offer equipment; we offer solutions,” Alfred Enzensberger said. Athletech News

October 18, 2024
Sumarpo Eco-Friendly Triathlon Wetsuit: A 15-Year Journey of Innovation and Sustainability
/ENDURANCE SPORTSWIRE/ - Sumarpo proudly announces that all its triathlon wetsuits are now eco-friendly, a culmination of 15 years of dedication to sustainable practices. Collaborating with a professional design team, Sumarpo blends high performance with environmentally responsible materials, including 100% limestone neoprene, non-benzene adhesives, and Oeko-Tex® certified fabrics, reinforcing its...

October 18, 2024
UltraSignup Partners with Headsweats to Offer Exclusive Pricing on Premium Headwear and Apparel for Race Directors
Nashville, TN October 18 /ENDURANCE SPORTSWIRE/ - UltraSignup, the premier race marketplace for endurance events, is excited to announce a strategic partnership with Headsweats, a leading provider of performance headwear and accessories. This collaboration makes Headsweats a preferred UltraSignup partner, unlocking discounted pricing to premium and customizable apparel and headwear...

October 17, 2024
Tempo Launches Innovative Bike Theft Protection Service
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - Tempo, the leading peace-of-mind service for bike and ebike owners, today announced the launch of its new Theft Protection offering. This innovative product and service combines deterrence, recovery assistance, and financial protection to give cyclists unprecedented security. Tempo's Theft Protection product includes: Unique security...

October 16, 2024
BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Santa Rosa, CA (October 16, 2024) /ENDURANCE SPORTSWIRE/ - BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW), a movement empowering outdoor lovers to become climate champions. This season’s collaboration capsule aims to...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...
October 16, 2024
BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences
San Ramon, CA /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...
October 15, 2024
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News